Bicoastal manufacturing firm ArtClass is increasing into the Midwest with the acquisition of Kansas Metropolis-based video company BicMedia. Efficient as of right this moment, BicMedia will function because the post-production division and Midwest hub of ArtClass, which additionally has workplaces in New York and Los Angeles.
Leveraging BicMedia’s full-service capabilities spanning live-action, animation, VFX, modifying, and music & sound, the deal bolsters ArtClass’s hybrid manufacturing choices for conventional commercials, shorts, branded content material, and unique IP.
In response to Govt Producer Geno Imbriale, the acquisition positions ArtClass to raised serve its rising consumer base as a world-class totally built-in artistic collective that may ship high quality work at scale.
“We’ve all the time had the gasoline wanted to take a venture from idea to put up, however we needed the total engine,” says Imbriale, who based ArtClass with Director Vincent Peone in 2018. “BicMedia has constantly impressed us with their capacity to achieve past their market delivering content material for international manufacturers with a forward-thinking method. To not point out, Kansas Metropolis is a budding hub that’s full of gifted creatives, editors, and designers.”
BicMedia beforehand served as most popular put up accomplice of ArtClass, constructing on Govt Producer Corwin Carroll, Imbriale, and Peone’s longstanding relationship working collectively at prime manufacturing and content material creation retailers in LA. Carroll went on to affix BicMedia, which was co-founded in 2002 by Austin Bickford, rising the corporate right into a artistic powerhouse within the Kansas Metropolis promoting and industrial manufacturing group whose shoppers included Condé Nast, Discovery, ESPN, Samsung, and plenty of others.
In bringing BicMedia’s group of 20 into the fold, ArtClass practically doubles its workers measurement, with Bickford and Carroll assuming the position of Managing Associate on the Kansas Metropolis outpost.
“As we started to outgrow the Kansas Metropolis market, a coastal growth was already on our radar,” says Bickford. “Having collaborated with ArtClass by means of the years, nevertheless, becoming a member of forces with their crew made excellent sense as we felt like we may play effectively into one another’s strengths. We share a whole lot of core values in terms of nurturing consumer relationships and making nice concepts come to life, no matter how large or small the funds is; and we’re equally adept within the technique, artistic, and manufacturing side of constructing commercials and content material for our model and company shoppers.”
Situated in Kansas Metropolis’s Crossroads Arts District, BicMedia boasts 7,500 sq. ft of workplace area together with a ten,000-square-foot soundstage for live-action shoots. Its services are outfitted with a full LED lighting bundle and Arri Alexa Digicam packages.
“It’s necessary for us to method our enterprise with a nationwide perspective,” concludes Imbriale, “and which means doing greater than tapping each coasts with a satellite tv for pc workplace in one other large market. BicMedia and Kansas Metropolis test all the containers for ArtClass to just do that. It’s a 3rd residence — in a metropolis we love — that elevates our operations, widens our expertise pool, and extends our attain into new markets, new partnerships, and untapped artistic alternatives.”
About ArtClass:
ArtClass is a next-gen manufacturing firm specializing in conventional commercials, shorts, and branded content material. Its group of internet-born creators and heavy-hitting producers means it could actually effortlessly shift between large-scale shoots and jobs that require extra nimble manufacturing approaches — all with artistry on the forefront. Latest shoppers embrace AT&T, Amazon, ESPN, Kellogg’s, MLB, Netflix, P&G, and State Farm.
www.artclasscontent.com
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