25 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)

These days, Instagram is commonly somebody’s preliminary contact with a model, and practically half of its customers store on the platform every week. If it is the entryway for half of your potential gross sales, do not you need your profile to look clear and welcoming?

Taking the time to create an attractive Instagram feed aesthetic is likely one of the handiest methods to steer somebody to observe your online business’s Instagram account or peruse your posts. You solely have one probability to make first impression — so it’s important that you just put effort into your Instagram feed.

Discovering the right place to begin is hard — the place do you discover inspiration? What coloration scheme must you use? How do you arrange your posts so that they seem like a unit?

We all know you get pleasure from studying by instance, so we have compiled the solutions to all of those questions in an inventory of gorgeous Instagram themes. We hope these encourage your personal feed’s transformation. However beware, these feeds are so fascinating, you will have a tough time selecting only one.

Instruments to Create Your Personal Instagram Theme

Making a theme by yourself requires a eager eye for element. If you’re modifying a number of posts per week that observe the identical theme, you’ll need to have a design instrument useful to make that workflow simpler. Pre-set filters, coloration palettes, and graphic parts are just some of the options these instruments use, however in case you have a complicated theme to keep up, just a few of those instruments embody superior options like video modifying and structure previews. Listed below are our prime 5 favourite instruments to make use of when modifying pictures for an Instagram theme.

1. VSCO

Creators look to VSCO once they need to obtain probably the most distinctive picture edits. This app is likely one of the top-ranked picture modifying instruments amongst photographers as a result of it consists of superior modifying options without having to drag out all of the stops in Photoshop. For those who’re in a rush and need to create an Instagram theme shortly, use one of many 200+ VSCO presets together with name-brand designs by Kodak, Agfa, and Ilford. For those who’ll be together with video as a part of your content material lineup on Instagram, you should use the identical presets from the photographs so each sq. of content material blends seamlessly into the subsequent it doesn’t matter what format it’s in.

2. FaceTune2

FaceTune2 is a strong picture modifying app that may be downloaded on the App Retailer or Google Play. The free model of the app consists of all the essential modifying options like brightness, lighting, cropping, and filters. The professional model offers you extra detailed management over retouching and background modifying. For video snippets, use FaceTune Video to make detailed changes proper out of your cell gadget — you’ll simply must obtain the app individually for that functionality. For those who’re beginning to take a look at whether or not an Instagram theme is true to your model, FaceTune2 is an inexpensive instrument price attempting.

3. Canva

You recognize Canva as a user-friendly and free choice to create graphics, however it may be a strong picture modifying instrument to curate your Instagram theme. For extra summary themes that blend imagery with graphic artwork, you may add shapes, textures, and textual content to your photographs. Utilizing the picture editor, you may import your picture and modify the degrees, add filters, and apply distinctive results to present each bit of content material a glance that’s distinctive to your model.

4. Adobe Illustrator

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Have you ever ever used Adobe Illustrator to create fascinating overlays and tints for photographs? You are able to do the identical factor to develop your Instagram theme. Historically, Adobe Illustrator is the go-to instrument to create vectors and logos, however this software program has some fairly useful options for creating picture filters and designs. Furthermore, you may structure your artboards in an Instagram-style grid to see precisely how every picture will seem in your feed.

5. Photoshop

Photoshop is probably the most well-known picture modifying software program, and it really works particularly effectively for creating Instagram themes. When you have the capability to drag out all of the stops and tweak each element, Photoshop will get the job performed. Not solely are the modifying, filter, and adjustment choices just about limitless, Photoshop is nice for batch processing the identical edits throughout a number of photographs in a matter of seconds. You’ll additionally optimize your workflow by utilizing photoshop to edit the composition, alter the background, and take away any undesirable parts of a picture with out switching to a different modifying software program so as to add your filter. With Photoshop, you may have full management over your theme which suggests you gained’t have to fret about your profile trying precisely like another person’s.

1. Transition

For those who aren’t set on one particular Instagram theme, think about the transition theme. With this aesthetic, you may experiment with merging colours each couple of photographs. For instance, you can begin with a black theme and embody beige accents in each picture. From there, progressively introduce the subsequent coloration, on this case, blue. Ultimately, you’ll discover that your Instagram feed will seamlessly transition between the colours you select which retains issues fascinating with out straying from a cohesive appear and feel.

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2. Black and White

A sophisticated black and white theme is an effective option to evoke a way of sophistication. The dearth of coloration attracts you into the picture’s essential topic and suggests a timeless component to your online business. @Lisedesmet’s black and white feed, for example, focuses the person’s gaze on the picture’s topic, just like the black sneakers or white balloon.

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3. Vivid Colours

If your organization’s model is supposed to suggest playfulness or enjoyable, there’s most likely no higher method than to create a feed filled with vivid colours. Vivid colours are attention-grabbing and lighthearted, which could possibly be supreme for attracting a youthful viewers. @Aww.sam’s feed, for example, showcases somebody who does not take herself too significantly.

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4. Minimalist

For an artsier edge, think about taking a minimalist method to your feed, like @emwng does. The pictures are inviting and barely whimsical of their simplicity, and domesticate emotions of serenity and stability. The pup pics solely add wholesomeness to this minimalist theme. Plus, minimalist feeds are much less distracting by nature, so it may be simpler to get a real sense of the model from the feed alone, with out clicking on particular person posts.

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5. One Shade

One of many best methods to choose a theme to your feed is to decide on one coloration and follow it — this might help steer your artistic path, and appears clear and cohesive from afar. It is significantly interesting in the event you select an aesthetically pleasing and calm coloration, just like the comfortable pink used within the standard hashtag #blackwomeninpink.

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6. Two Colours

For those who’re fascinated about making a extremely cohesive feed however do not need to follow the one-color theme, think about attempting two. Two colours might help your feed look organized and clear — plus, in the event you select branded colours, it might probably show you how to create cohesion between your different social media websites the web site itself. I like to recommend selecting two contrasting colours for a punchy seem like the one proven in @Dreaming_outloud’s profile.

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7. Pastels

Just like the one-color thought, it could be helpful to decide on one coloration palette to your feed, like @creativekipi’s use of pastels. Pastels, particularly, usually used for Easter eggs or cupcake decorations, seem childlike and cheerful. Plus, they’re charming and sudden.

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8. One Topic

As evident from @mustdoflorida’s feed (and username), it is potential to focus your feed on one singular object or thought — like beach-related objects and actions in Florida. For those who’re aiming to showcase your creativity or pictures expertise, it could possibly be compelling to create a feed the place every put up follows one theme.

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9. Puzzle

Making a puzzle out of your feed is sophisticated and takes some planning, however can reap massive rewards when it comes to uniqueness and interesting an viewers. @Juniperoats’ posts, for example, take advantage of sense while you take a look at it from the feed, slightly than particular person posts. It is laborious to not be each impressed and enthralled by the ultimate outcome, and in the event you put up puzzle piece footage individually, you may evoke severe curiosity out of your followers.

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10. Distinctive Angles

Displaying on a regular basis objects and actions from sudden angles is certain to attract consideration to your Instagram feed. Just like the best way strains create a theme, angles use path to create curiosity. Taking a picture of various topics from related angles can unite even probably the most unusual pictures right into a constant theme.

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11. Textual content Solely

An image is price a thousand phrases, however what number of footage is a well-designed quote price? Assured Girl Co. breaks the foundations of Instagram that say photographs ought to have a face in them to get the perfect engagement. Not so with this Instagram theme.

The intense colours and highlighted textual content make this structure aesthetically pleasing each within the Instagram grid format and as a one-off put up on the feed. Even inside this strict text-only theme, there’s nonetheless room to interrupt up the monotony with a type-treated font and textured background just like the final picture does within the center row.

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12. Checkerboard

For those who’re not an enormous fan of horizontal or vertical strains, you would possibly strive a checkerboard theme. Just like horizontal strains, this theme means that you can alternate between content material and pictures or colours as seen in @thefemalehustlers’ feed.

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13. Black or White Borders

Whereas it’s a bit jarring to have black or white borders outlining each picture, it positively units your feed other than everybody else’s. @Beautifulandyummy, for example, makes use of black borders to attract consideration to her photographs, and the completed feed appears each polished and complex. This theme will possible be extra profitable in the event you’re aiming to promote trend merchandise or need to evoke an edgier really feel to your model.

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14. Similar Filter

For those who desire uniformity, you will most likely like this Instagram theme, which focuses on utilizing the identical filter (or set of filters) for each put up. From shut up, this does not make a lot distinction in your photographs, however from afar, it positively makes the feed seem extra cohesive. @marianna_hewitt, for instance, is ready to make her posts of hair, drinks, and trend appear extra refined {and professional}, just by utilizing the identical filter for all her posts.

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15. Flatlays

In case your main objective with Instagram is to showcase your merchandise, you may want a Flatlay theme. Flatlay is an efficient solution to inform a narrative just by arranging objects in a picture a sure method and makes it simpler to direct viewers’ consideration to a product. As seen in @thedailyedited’s feed, a flatlay theme appears contemporary and fashionable.

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16. Classic

If it aligns together with your model, classic is a artistic and hanging aesthetic that appears each artsy and laid-back. And, whereas “classic” would possibly sound somewhat bit obscure, it is easy to conjure. Merely strive a filter like Slumber or Aden (constructed into Instagram), or mess around with a third-party modifying instrument to discover a comfortable, hazy filter that makes your pictures seem like they had been taken from an outdated polaroid digicam.

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17. Repetition

In @girleatworld’s Instagram account, you may rely on one factor to stay constant all through her feed: she’s all the time holding up meals in her hand. This kind of repetition appears clear and interesting, and as a follower, it means I all the time acknowledge one among her posts as I am scrolling by means of my very own feed. Contemplate the way you would possibly evoke related repetition in your personal posts to create a model picture all your personal.

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18. Combine-and-match Horizontal and Vertical Borders

Whereas this admittedly requires some planning, the ensuing feed is extremely eye-catching and distinctive. Merely use the Preview app and select two completely different white borders, Vela and Sole, to alternate between horizontal and vertical borders. The ensuing feed will look spaced out and clear.

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19. Quotes

For those who’re a author or content material creator, you would possibly think about creating a whole feed of quotes, like @thegoodquote feed, which showcases quotes on completely different mediums, starting from paperback books to Tweets. Contemplate typing your quotes and altering up the colour of the background, or handwriting your quotes and putting them close to fascinating objects like flowers or a espresso mug.

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20. Darkish Colours

@JackHarding’s nature pictures are nothing wanting spectacular, and he highlights their magnificence by filtering with a darkish overtone. To do that, think about desaturating your content material and utilizing filters with cooler colours, like greens and blues, slightly than heat ones. The ensuing feed appears clear, glossy, {and professional}.

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21. Rainbow

One solution to introduce coloration into your feed? Strive making a rainbow by slowly progressing your posts by means of the colours of the rainbow, beginning at purple and ending at purple (after which, beginning yet again). The ensuing feed is gorgeous.

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22. Doodle

Most individuals on Instagram follow pictures and filters, so to face out, you would possibly think about including drawings or cartoon doodles on prime of (or changing) common picture posts. It is a good thought in the event you’re an artist or an internet designer and need to draw consideration to your creative skills — plus, it is certain to get a smile out of your followers, like these cute doodles proven beneath by @josie.doodles.

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23. Content material Parts

Related parts in your pictures can create an attractive Instagram theme. On this instance by The Container Retailer Customized Closets, the theme makes use of cabinets or garments in every picture to visually deliver the feed collectively. Relatively than every picture showing as a separate room, all of them mix to create a clean structure that shows The Container Retailer’s merchandise in a method that feels pure to the viewer.

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24. Structural Strains

One thing about this Instagram feed feels completely different, doesn’t it? Apart from the content material specializing in skyscrapers, the strains of the buildings in every picture flip this structure into a singular theme. In case your model isn’t within the enterprise of constructing skyscrapers, you may nonetheless implement a theme like this by in search of straight or curved strains within the pictures your seize. The important thing to creating crisp strains from the themes in your pictures is to snap them in nice lighting and discover symmetry within the picture wherever potential.

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25. Horizontal Strains

In case your model does effectively with aligning pictures with content material, you would possibly think about organizing your posts in a considerate method — for example, creating both horizontal or vertical strains, together with your rows alternating between colours, textual content, and even topic distance. @mariahb.make-up employs this tactic, and her feed appears clear and intriguing because of this.

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Tips on how to Create an Instagram Theme

1. Select a constant coloration palette.

One main issue of any Instagram theme is consistency. As an example, you would not need to usually change your theme from black-and-white to rainbow — this might confuse your followers and harm your model picture. In fact, a whole firm rebrand would possibly require you to shift your Instagram technique, however for probably the most half, you need to keep per the kinds of visible content material you put up on Instagram.

Because of this, you will want to decide on a coloration palette to stick to when creating an Instagram theme. Maybe you select to make use of model colours. HubSpot’s Instagram, for example, primarily makes use of blues, oranges, and teal, three colours prominently displayed on HubSpot’s web site and merchandise.

Alternatively, perhaps you select one of many themes listed above, reminiscent of black-and-white. Regardless of the case, to create an Instagram theme, it’s important you stick to some colours all through your whole content material.

2. Use the identical filter for every put up, or edit every put up equally.

As famous above, consistency is a vital component in any Instagram theme, so you will need to discover your favourite one or two filters and use them for every of your posts. You need to use Instagram’s built-in filters, or strive an modifying app like VSCO or Snapseed. Alternatively, in the event you’re going for a minimalist look, you would possibly skip filters completely and easily use just a few modifying options, like distinction and publicity.

No matter you select, although, you will need to proceed to edit every of your posts equally to create a cohesive feed.

3. Use a visible feed planner to plan posts far upfront.

It is important that you just plan your Instagram posts forward of time for just a few completely different causes, together with making certain you put up number of content material and that you just put up it throughout time of day.

Moreover, when creating an Instagram theme, you will must plan posts upfront to determine how they match collectively — like puzzle items, your particular person items of content material want to bolster your theme as a complete. To plan posts far upfront and visualize how they reinforce your theme, you will need to use a visible Instagram planner like Later or Planoly. Better of all, you should use these apps to preview your feed and guarantee your theme is trying the best way you need it to look earlier than you press “Publish” on any of your posts.

4. Do not lock your self right into a theme you may’t get pleasure from for the lengthy haul.

In center faculty, I usually preferred to vary my “look” — in the future I aimed for preppy, and the subsequent I selected a extra athletic look. In fact, as I received older, I started to know what type I might stick to for the lengthy haul and began looking for garments that match my genuine type so I wasn’t consistently buying new garments and getting sick of them just a few weeks later.

Equally, you do not need to select an Instagram theme you may’t reside with for a very long time. Your Instagram theme must be an correct reflection of your model, and if it is not, it most likely will not final. Simply because rainbow colours sound fascinating on the get-go doesn’t suggest it is a good match to your firm’s social media aesthetic as a complete.

When doubtful, select a extra easy theme that gives you the chance to get artistic and experiment with out straying too far off-theme.

Tips on how to Use an Instagram Theme on Your Profile

1. Select what pictures you need to put up earlier than selecting your theme.

If you begin an Instagram theme, there are such a lot of choices to select from. Filters, colours, types, angles — the alternatives are infinite. However it’s necessary to take into account that these items gained’t make your theme stand out. The content material continues to be the star of the present. If the photographs aren’t balanced on the feed, your theme will seem like a photograph dump that occurs to have the identical filter on it.

To curate the right Instagram theme, select what pictures you intend to put up earlier than selecting a theme. I extremely suggest laying these pictures out in a nine-square grid as effectively so you may see how the pictures mix collectively.

2. Don’t overlook the captions.

Positive, nobody goes to see the captions of your Instagram pictures once they’re your theme within the grid-view, however they are going to see them while you put up every picture individually. There shall be occasions when a picture you put up could also be of one thing summary, just like the nook of a constructing, an empty suitcase, or a pair of sun shades. On their very own, these items may not be so fascinating, however a considerate caption that ties the picture to your total theme might help preserve your followers engaged once they would possibly in any other case take a look at and preserve scrolling previous your profile.

For those who’re having a little bit of author’s block, take a look at these 201 Instagram captions for each kind of put up.

3. Swap up your theme with coloration blocks.

Earlier, we talked about selecting a theme that you may decide to for the lengthy haul. However there’s an exception to that rule — coloration transitions. A few of the finest themes aren’t primarily based on a selected coloration in any respect. Relatively than utilizing the identical coloration palette all through the Instagram feed, you may have colours mix into each other with every picture. This fashion, you may embody a bigger number of pictures with out limiting your self to particular hues.

A Cohesive Instagram Theme At Your Fingertips

Instagram advertising and marketing is greater than numbers. As probably the most visible social media platform immediately, what you put up and the way it appears immediately impacts engagement, followers, and the way your model reveals up on-line. A cohesive Instagram theme might help your model convey a price proposition, promote a product, or execute a marketing campaign. Colours and filters make stunning themes, however there are a number of extra methods to cease your followers mid-scroll with a enjoyable, unified aesthetic.

Editor’s notice: This put up was initially revealed in August 2018 and has been up to date for comprehensiveness.