The estimable Advert Contrarian Bob Hoffman is away for some time on trip so he’s left us with some parting ideas in regards to the advert enterprise. One merchandise to catch his consideration is WPP company VMLY&R’s new schtick “human-centered design.”
Apparent sufficient certainly however this variant relies on A1. Right here’s what Bob has to say:
Company Discovers It’s All About People
The company with probably the most terrible identify in historical past, VMLY&R, has found a brand new recipe for “empathy and humanity.” It’s known as “human-centered design.” Apparently, earlier than VMLY&R got here alongside, design was not human-centered – it was centered on penguins or geese or one thing.
In the event you’re within the temper to choke on a smorgasbord of platitudinous tripe about “empowerment” and “empathy” you gained’t wish to miss this.
In keeping with the article, it seems that “human-centered design is all about understanding…people.” Which, I suppose, if we had sat down and actually considered it we’d have realized.
I do know AI is, like, completely superior, however I by no means realized that “synthetic intelligence shall be key to unlocking empathy” as a result of, you recognize, synthetic intelligence is so, you recognize, human.
So if I perceive all this human-centered design stuff accurately, it’s critically essential that your model has a way of heat and humanity to it and assiduously avoids issues that appear contrived, dry, and wood, for instance, a silly fucking identify like VMLY&R.
Unmissable – his observations on Fb are all the time spot-on. You possibly can subscribe right here.
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