Bombay Sapphire reveals viewers that the proper gin and tonic goes far past being a cocktail – it’s an expertise for the senses
Bombay Sapphire Gin publicizes the debut of its first marketing campaign movie devoted to the Bombay & Tonic cocktail. Titled “Senses Stirred”, the movie was dropped at life by famend director Alan Masferrer and reveals viewers that the proper gin and tonic goes far past being a cocktail – it’s an expertise for the senses.
All through the narrative, all 5 senses (sight, sound, style, scent and contact) are woke up, manifesting the brilliant, recent, botanical flavour profile of the heralded, vapour-infused London Dry Gin from the well-known Gin model mixed with the exact stability of premium tonic water.
From the clink of the ice cubes swirling in a prismatic dance, to the botanical backyard enveloped in vapour at sundown, and buoyant balloons rising to burst with botanicals, every ingredient of Bombay Sapphire and its iconic serve, the Bombay & Tonic, is represented metaphorically via a collage of visually arresting, larger-than-life creative installations.
Comprised of 30, 15 and 6-second movies, the brand new marketing campaign marks the model’s first collaboration with Masferrar, a director identified for his award-winning music video and business work, with previous campaigns together with BMW and Moncler.
Recognised as the last word canvas for cocktail creativity that conjures up bartenders and drinkers to experiment with flavour and flexibility, Bombay Sapphire gin has drawn on Masferrar’s famend visible language to provide life to the signature Bombay & Tonic drink.
This highlights an untapped alternative to drive curiosity within the long-storied cocktail, particularly as the recognition of gin continues to rise within the US, with the IWSR predicting that the premium-plus gin phase will proceed to develop by double-digits via 2023.
“The aim of our first main model marketing campaign in North America is to awaken the senses and illustrate the superior style expertise when our signature Bombay & Tonic serve is consumed, because of our delicate vapour-infusion course of and distinctive mixture of 10 all-natural, sustainably sourced botanicals,” says Natasha Curtin, International Vice President for Bombay Sapphire.
“We wish to make ‘Bombay & Tonic’ a family title for the gin and tonic ingesting second, every time easy refreshment known as for. Via Alan Masferrar’s gifted eye and cinematic qualities we had been in a position to create a really distinctive spot within the spirits area – one which spotlights the elevated, balanced and refreshing nature of the BOMBAY & Tonic.”
As Director Alan Masferrar explains, “I’ve a selected affinity for the Bombay & Tonic because it was the drink my dad and mom met over, so I used to be undoubtedly excited to collaborate with Bombay Sapphire on this marketing campaign as an example this story of the last word sensory drink expertise via our metaphorical installations of the bubbles, vapour mist, glowing ice dice, citrus and botanical elements.”
Source link
