Beats by Dr Dre will surely win big at Cannes – we don’t know what though

Cannes Lions are on subsequent week and this one – Beats by Dr Dre’s ‘You Love Me’ from company Translation – is a certainty for a lion or three, the one query being which class or classes. As increasingly more get added to Cannes it turns into considerably elastic.

https://www.youtube.com/watch?v=F5IOifrgyoY

With a worldwide pandemic and Black Lives Matter defining the advert panorama, as a lot else, any large winner has to tick sure containers and this actually does that however with a compelling theme – “you like black tradition however do you like me?” – and formidable technical talent.

Pity, by the best way, that Leo Burnett which used to publish its predictions within the Mark Tuttsel period, appears to have stopped doing so, new world CCO Chaka Sobhani confining them to Marketing campaign (subscription required.)