Zillow debuts new campaign as it looks to capitalize on pandemic-fueled surge

Zillow labored with New York-based Fig on the brand new marketing campaign. Their relationship started in early 2020, simply earlier than the pandemic compelled tens of millions to re-evaluate their dwelling conditions.

The choice to take two totally different approaches was “very deliberate,” in keeping with Scott Vitrone, companion and chief artistic officer at Fig. “Each have the identical theme—’the emotion and vulnerability of shifting’—simply performed two methods. The ‘Susans’ spot has extra product whereas ‘Journey’ is extra anthemic.”

With tens of millions caught at dwelling, Zillow has seen its recognition soar. The corporate reported 9.6 billion app and web site visits in 2020, a 540% enhance from 2019. “Zillow browsing” was even parodied in a memorable SNL spoof advert with actor Dan Levy.

The brand new work will air on nationwide TV this week, in addition to on streaming, on-line video and social platforms. UM dealt with media shopping for.