yellowHEAD was honored for its progressive know-how platform, Alison, which delivers AI-driven insights to maximise advert artistic efficiency
NEW YORK and TEL AVIV, ISRAEL — At the moment, the Enterprise Intelligence Group acknowledged yellowHEAD, the AI-powered efficiency advertising and marketing firm, within the 2021 Gross sales and Advertising Know-how Awards program often known as The Sammys, naming its artistic insights platform Alison Product of the Yr. The Sammys honor the organizations and merchandise serving to remedy the challenges organizations have connecting and collaborating with prospects and prospects. Alison exemplifies advertising and marketing innovation, utilizing AI to assist manufacturers analyze and optimize advert artistic for max ROI and engagement.
Alison by yellowHEAD is a artistic administration and evaluation know-how platform constructed for the promoting ecosystem. The platform makes use of proprietary pc imaginative and prescient know-how and machine studying algorithms to extract information on artistic parts. Its evaluation helps entrepreneurs perceive which colours, music, textual content, characters, and different parts drive the best promoting efficiency on platforms like Fb, Google, Snapchat, and TikTok.
”We’re honored to be acknowledged by the Sammys for our revolutionary artistic intelligence platform, Alison. Innovation is a precedence at yellowHEAD, and to have that rewarded with such a prestigious award energizes us much more,” mentioned Shai Karmi, Co-Founder and CEO of yellowHEAD. “The post-IDFA panorama has made it extra vital than ever for entrepreneurs to optimize their artistic’s efficacy. Alison blends artwork and information to empower entrepreneurs to iterate and obtain most efficiency from their advert artistic.”
Alison turns what has traditionally been a strictly human course of into one that may be quantified, analyzed, and optimized. It bridges the hole between artwork and information, empowering entrepreneurs to determine the important thing parts that have an effect on the success of their creatives. With full-funnel information spanning throughout placements and international locations, entrepreneurs can take a deep dive into the efficiency of every artistic to search out what resonates with every viewers. As a artistic know-how platform, Alison stands aside in its potential to ship actionable insights. It permits artistic optimization, detects advert fatigue, presents aggressive intelligence, recommends methods for future artistic iterations, and permits speedy artistic manufacturing in collaboration with yellowHEAD’s artistic studio.
“We’re proud to reward and acknowledge yellowHEAD for his or her innovation and dedication to serving to each the group utilizing their know-how and the last word shopper,” mentioned Maria Jimenez, Chief Nominations Officer, Enterprise Intelligence Group. “It was clear to our judges that their efforts will enhance how all of us join with the manufacturers we love for years to return.”
The Sammys acknowledge the applied sciences and organizations that assist to unravel the problems corporations face to attach prospects and prospects. yellowHEAD was honored within the Small Firm (101-999 workers) class, alongside prestigious friends equivalent to Contentstack and Pricefx. Different 2021 Sammy recipients embody Dun & Bradstreet, Merck & Co., Inc., and OYO Resorts & Properties.
About yellowHEAD
yellowHEAD is pioneering a brand new period in efficiency advertising and marketing by its distinctive mix of expertise, know-how, information and creativity. Based in 2013, the corporate delivers unprecedented ROI for campaigns throughout paid and natural channels, together with search engine optimization, SEM, ASO, and CPA promoting. yellowHEAD delivers cost-effective enterprise outcomes for companions by built-in media methods underpinned by AI-powered analytics, real-time visualization instruments, revolutionary A/B testing know-how, and a proficient in-house design studio. The corporate has a world crew of greater than 130 knowledgeable advertising and marketing specialists, with headquarters in Israel and places of work in New York and Ukraine. For extra data, go to www.yellowheadinc.com.
About Enterprise Intelligence Group
The Enterprise Intelligence Group was based with the mission of recognizing true expertise and superior efficiency within the enterprise world. In contrast to different trade award packages, enterprise executives—these with expertise and information—choose the packages. The group’s proprietary and distinctive scoring system selectively measures efficiency throughout a number of enterprise domains after which rewards these corporations whose achievements stand above these of their friends.
Source link
