WW has included on a regular basis members and movie star shoppers, most notably investor Oprah Winfrey, in its campaigns lately. Throughout Tifford’s time on the firm, WW reached its highest ranges for total membership and digital subscribers. It has additionally confronted elevated competitors from apps reminiscent of Noom and wearable know-how choices reminiscent of Fitbit that folks use to trace their very own progress in consuming habits and motion.
Earlier this month, WW reported a 1.9% decline in total subscribers from a yr earlier, with 4.9 million individuals signed up on the finish of the second quarter. Whereas the variety of digital subscribers rose practically 6% to a second-quarter excessive of 4.1 million, Grossman known as these outcomes beneath the corporate’s personal expectations. She mentioned WW’s initiatives together with a brand new meals program coming later this yr will assist drive progress in recruiting members.
Previous to WW, Tifford was VP of media North America and international digital innovation at Unilever. She co-founded the Affiliation of Nationwide Advertisers’ #SeeHer initiative.
Gustafson joined WW in 2018 after serving as chief technique officer at media company Mindshare, following her work at firms together with Unilever.
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