Within the remaining clutch of awards from Cannes Lions, Holding Firm of the Yr for 2020/21 went to WPP, which normally wins the accolade however misplaced out to Omnicom in 2018, the final time it was given out.
Within the absence of rosé-fuelled gossip from La Croisette, and with celeb appearances confined to pre-recorded movies, Cannes actually was solely concerning the awards this 12 months. There have been an terrible lot of Lions given out by way of a continuing stream of bulletins, however the trade clearly relished the chance to offer itself a pat on the again after a really tough 12 months or two.
Burger King was named primary “artistic model of the pageant” and Dove took third slot on this listing (each WPP shoppers), so CEO Mark Learn’s victory was fairly complete. Bodyform/Libresse, which got here in second, made a great exhibiting for Omnicom.
Learn stated: “What so lots of the winners at this 12 months’s Cannes had in widespread was a dedication to harnessing the facility of creativity to result in change for the higher on the earth. My ambition for WPP is that we’re referred to as the world’s most artistic organisation, and one which makes use of its creativity to construct higher futures for our individuals, planet, shoppers and communities. Turning into essentially the most artistic firm in our trade is an effective place to begin.”
Interpublic Group’s FCB gained Community of the Yr, because of a powerful unfold of awards together with three Grand Prix from three totally different places of work: London (in artistic e-commerce for its “Elevating Profiles” work for The Large Concern and LinkedIn), New York, and Chicago.
Titanium Lions for “recreation altering creativity” had been additionally handed out on the ultimate day, bringing one other Grand Prix for AMV BBDO and Libresse, this time for the #WombPainStories work, which viscerally chronicles the myriad experiences that include having a womb.
The Grand Prix for Good went to Publicis Mexico and Publicis Latvia for #StillSpeakingUp DeepTruth, which gave a voice to murdered journalists.
https://www.youtube.com/watch?v=R9BlHObma_o
The Sustainable Improvement Targets Grand Prix was awarded to “The 2030 Calculator” for Doconomy, a local weather motion loyalty programme, by Farm in Stockholm. It’s a speedy machine that permits manufacturers to quantify the carbon footprint of the merchandise they manufacture.
https://www.youtube.com/watch?v=0_dMtRtmJKY
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