Rebrand reinforces HUMAN’s mission to guard the integrity of the web by disrupting the economics of cybercrime
NEW YORK — Since 2012, White Ops has been on a mission to guard enterprises from bot assaults to maintain digital experiences human. At this time, the corporate takes a leap ahead by reintroducing itself as HUMAN. The brand new firm identify extra authentically represents HUMAN’s values, its staff (who they’ve at all times known as people) and the digital group it protects. The announcement displays the corporate’s robust dedication to equality and variety and marks a renewed pledge to hold out the staff’s long-held mission of defending the integrity of the web by disrupting the economics of cybercrime.
“We combat daily to maintain the web human and shield our clients’ digital experiences. This new identification galvanizes our imaginative and prescient and strategically positions us to outline the way forward for the cybersecurity market on our phrases.”
“At this time we formally modified our identify to HUMAN. It represents what we’re right here to do: shield the integrity of the web and our clients from bot assaults to maintain digital experiences human,” stated Tamer Hassan, CEO and co-founder of HUMAN. “During the last decade, our unbelievable staff of people has seen subtle human-like bots designed to do many issues. This contains taking up accounts, manipulating reputation and consensus, stealing delicate information, interacting with media and promoting, and sniping or scalping items and providers on-line, to call just some.”
Hassan first introduced {that a} new identification was within the works in October 2020. Over the previous six months, the model staff spoke to clients, companions, analysts, trade leaders, staff, household and buddies, and the overwhelming response was to maneuver ahead with HUMAN. As a part of the rebrand, HUMAN plans to bolster the mission by infusing humanity into all-digital experiences.
“We reviewed hundreds of potential names and we saved coming again to HUMAN, a theme we’ve embodied since 2014. HUMAN greatest displays our firm’s journey and captures the distinctive traits of our tradition and values,” stated Dan Lowden, CMO of HUMAN. “We combat daily to maintain the web human and shield our clients’ digital experiences. This new identification galvanizes our imaginative and prescient and strategically positions us to outline the way forward for the cybersecurity market on our phrases.”
Bot assaults are impacting enterprise in each nook of the web, and are a a lot greater drawback than most corporations notice. The corporate’s Human Verification Engine protects purposes, APIs, digital media from bot assaults, stopping losses and bettering the digital expertise for actual people.
“Realizing who’s actual is amongst a handful of enduringly arduous issues on the web,” continued Hassan. “The potential financial impression is surreal, and so is the impression to fashionable safety. For those who may appear like 1,000,000 people on-line, what may you do? The reply is plenty of unhealthy issues. And that’s why the work we do is so essential.“
This announcement comes on the heels of HUMAN’s latest acquisition by Goldman Sachs Service provider Banking Division, in partnership with ClearSky Safety and NightDragon, whose management absolutely backed the brand new identification. Moreover, HUMAN now verifies the humanity of greater than 10 trillion interactions per week, defending most of the largest enterprises and web platforms. In 2020, the corporate noticed 34% progress in its buyer base and 30% international progress throughout their groups, demonstrating large market momentum. HUMAN goals to implement further measures to additional bolster its imaginative and prescient of equality and diversify its staff, together with a newly created function to champion Variety, Fairness, and Inclusion (DEI) and Coaching and Improvement.
To be taught extra about White Ops turning into HUMAN, please learn the weblog publish by CEO Tamer Hassan.
To see what being HUMAN means to our staff, try the hashtag #KeepItHUMAN or go to us on Twitter.
About HUMAN
HUMAN is a cybersecurity firm that protects enterprises from bot assaults to maintain digital experiences human.We’ve probably the most superior Human Verification Engine that protects purposes, APIs and digital media from bot assaults, stopping losses and bettering the digital expertise for actual people. At this time we confirm the humanity of greater than 10 trillion interactions per week for a number of the largest corporations and web platforms. Shield your digital enterprise with HUMAN. To Know Who’s Actual, go to www.humansecurity.com.
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