What’s trending In marketing 4/30/2021

NFTs are even crashing Cinco de Mayo, with tequila model Don Julio plugging what it calls an “NFTequila.” It’s an NFT of a design from Mexican Artist Claudio Límon that’s impressed by “Don Julio Cincos,” which is what the model is looking bodily and digital vouchers that can be utilized to redeem $5 coupons to be spent at bars or eating places.

Unilever’s crypto play

Unilever has no non-fungible deodorant but, however does seem like entering into crypto-deodorants. The corporate on April 23 filed for a U.S. trademark protecting deodorant and antiperspirant makes use of of the phrase “Crypto Scents” and one other for “Dogecan,” an obvious play on cryptocurrency Dogecoin (pronounced Dowzh-coin for the uninitiated). The can reference factors towards Axe, on condition that physique spray in cans is a giant a part of its lineup. A spokeswoman declined to touch upon what the cryptic filings imply. However even Elon Musk might arguably make extra revenue speculating in Dogecoin than promoting Teslas, so this may very well be a worthwhile play irrespective of the way it goes.

Quote of the week

“You will notice us completely all over the place”—Angela Zepeda, chief advertising and marketing officer at Hyundai Motor America, describing the automaker’s advertising and marketing blitz for its redesigned Tucson SUV, which is backed with a brand new marketing campaign starring Jason Bateman, Mindy Kaling and Nationwide Basketball Affiliation star Kawhi Leonard. Extra right here.

Variety of the week

79%: Share of American adults who say they take pleasure in seeing manufacturers use mascots, in response to the newest Advert Age-Harris Ballot. However do they like Domino’s Noid, who simply made a comeback? Discover out right here.

Tweet of the week