What Is a ‘Renocation?’ Ikea and Pinterest Explain

Renovations plus holidays plus staycations equals “Renocations,” in response to Ikea, which kicked off is “Ikea Renocations” marketing campaign on Pinterest this week. The marketing campaign was a collaborative effort throughout Jebbit, Ogilvy and Wavemaker. They created an immersive quiz expertise on Pinterest, asking three questions, resembling, “In case you may very well be anyplace irl… The place would you be?”…



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