WPP’s VMLY&R has been given a well timed enhance by retaining the UK authorities’s excessive profile Division of Transport account after a aggressive pitch in opposition to others on the Authorities’s roster (this one is for so-called ‘end-to-end’ campaigns, no matter they could be.)
VMLY&R (principally as Y&R) has dealt with the DOT account since 2017 together with campaigns in opposition to drink driving, cell use in vehicles and to advertise incapacity entry.
CCO Laurent Simon says: “I used to be unlucky sufficient to have two highway accidents once I was an adolescent, one on a motorbike and one driving a automobile. I used to be extraordinarily fortunate to outlive them each and, to at the present time, it stays a matter that sits very near my coronary heart. It’s an actual privilege to have the unbelievable confidence and belief from the Division for Transport renewed for all that we do.”
WPP artistic companies have undergone a dramatic transformation underneath CEO Mark Learn with digital specialists VML and Wunderman within the driving seat at Y&R and JWT. Whereas this appears to been effected easily sufficient, their artistic efficiency has been questioned. All of WPP’s artistic companies misplaced floor within the current Marketing campaign/Nielsen desk of prime billing UK companies.
Learn has acknowledged there’s a difficulty and not too long ago appointed Rob Reilly from McCann Worldgroup as world CCO. The DOT retention is an efficient alternative for VMLY&R to exhibit its creds.
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