Virgin Crimson appointed companies Truant, Glow London and Bountiful Cow earlier this 12 months to create a brand new marketing campaign for its loyalty scheme, and this one does the trick by way of branding, assisted by a canopy of Nene’s 80s hit, “99 Crimson Balloons” — and reminiscences of Richard Branson’s personal try to circumnavigate the globe in a scorching air balloon.
https://www.youtube.com/watch?v=GPeOdNsGlvY
The marketing campaign targets Virgin’s 15 million clients within the UK, treating them as members of a membership and inspiring them to embrace new life experiences – so long as they’re performed out on considered one of Virgin’s many platforms.
Virgin Crimson’s scheme covers Virgin Atlantic, Virgin Media, Virgin Lively, Virgin Holidays, Virgin Cash, Virgin Cellular, and Virgin Wines. Non-Virgin firms could also be added.
Virgin Crimson advertising director, Linn Frost, stated: “Virgin Crimson embodies the spirit of Virgin with an angle of grabbing life with each arms. We needed to create a marketing campaign that delivered on our playful spirit and left folks feeling uplifted. We labored on the idea whereas we have been deep in lockdown and the considered blowing a bubble and floating throughout the town felt so refreshing.”
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