LOS ANGELES — Software program and knowledge platform, VideoAmp, has secured a complete of $50M of non-dilutive debt financing from Capital IP with the power to attract as much as $25M in additional capital. The funding will additional speed up VideoAmp’s management place in planning, measurement, optimization and forex options for the convergent TV ecosystem. As the patron video viewership panorama continues to fragment and the necessity for an infrastructure that unifies linear TV, streaming and digital media audiences intensifies, VideoAmp is positioned as the answer for advertisers, businesses and media house owners, redefining how media is valued, purchased and offered.
VideoAmp has seen over 700% development over the past 5 years and is on monitor to roughly double year-over-year development in 2021. The spherical will probably be used to proceed hiring greatest in school executives and massively develop gross sales, consumer success and engineering groups. Most not too long ago, VideoAmp introduced on Paul Ross, former Commerce Desk CFO, as their Chief Monetary Officer and latest board member.
Co-Founder and CEO, Ross McCray, acknowledged: “Our execution and robust monetary efficiency have allowed VideoAmp optionality on funding our development plans. We’re glad to associate with Capital IP for the entry to development capital in an effort to absolutely seize our land seize alternative on nice phrases and with out shareholder dilution. It’s the better of each worlds.”
The newest spherical of funding signifies a brand new section of development for VideoAmp because it seizes the chance to create measurement, forex and optimization options for the $160B convergent TV ecosystem. Instead resolution to the legacy mannequin of tv measurement, VideoAmp is additional investing of their proprietary dataset that commingles ACR and Set-High Field knowledge throughout 28M households and integrates into a number of digital knowledge sources utilizing first-to-market privacy-safe methodologies like clear rooms. Using clear rooms permits VideoAmp to precisely measure media on an impression degree, with technological ensures, whereas adhering to privateness tips and state legal guidelines. VideoAmp’s knowledge, mixed with a complete toolset for planning, measurement, optimization and attribution, are all housed inside the VideoAmp platform and supply a deduplicated view of promoting efficiency throughout linear, streaming and digital. The suite of instruments and knowledge allows entrepreneurs and media house owners to reimagine the best way model advertising and media is valued, purchased and offered.
Aron Dantzig and Riyad Shahjahan, each Companions at Capital IP, collectively acknowledged: “Ross and the crew at VideoAmp have constructed one of the technologically superior and efficient platforms to measure and optimize linear TV, streaming and digital promoting on the earth. We’re thrilled to associate with the corporate going ahead as they proceed to redefine the cross-channel video promoting {industry} with revolutionary, privacy-compliant platforms that ship important insights to media house owners, advertisers and businesses alike when legacy programs fail to assist.”
Momentum for the corporate exhibits no signal of slowing as a slew of key partnerships have been introduced by way of the early months of 2021. Provide-side platform OpenAP and media large Omnicom Media Group introduced VideoAmp as the primary associate to combine with their platform in a first-to-market partnership. NBCUniversal additionally known as upon VideoAmp as the primary measurement associate to combine with their newly shaped Viewers Insights Hub. Most not too long ago, dentsu named VideoAmp as its knowledge associate of selection for its newly shaped DELTA crew with the aim of revolutionizing the best way media investments are deliberate, purchased and measured.
About VideoAmp
VideoAmp is a software program and knowledge firm making a convergent TV ecosystem by connecting the disparate programs throughout conventional TV, streaming and digital media. Siloed views into these programs are answerable for wasted promoting {dollars}, a lower in writer income alternatives and customers being caught with overly repetitive adverts.
The VideoAmp platform and its suite of instruments, creates a unified, privacy-first view of the viewers that powers a more practical worth alternate for your entire promoting {industry}. This worth alternate allows an alternate media forex, which redefines how media is valued, purchased and offered. Advertisers use VideoAmp’s know-how to extend their return on funding with holistic data-driven planning, measurement, and optimization, whereas empowering publishers to successfully monetize audiences throughout their total portfolio of belongings. To study extra, go to us at videoamp.com.
About Capital IP Funding Companions
Capital IP Companions is a specialty credit score agency centered completely on investments in know-how and technology-enabled companies. CapIP’s collaborative method to investing, mixed with our technology-industry experience, permits it to evaluate the intrinsic worth of rising know-how companies and to supply a spread of novel, inventive financing options. The Capital IP crew has an extended, confirmed historical past of offering versatile structured credit score to corporations within the enterprise know-how sector, and it continues to steer the {industry} in monetary innovation. The principals of CapIP have traditionally invested over $1.2 billion in revolutionary, rising corporations. For extra info on Capital IP Funding Companions, please go to: www.capitalip.com.
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