Interpublic’s UM media company appears to be on a roll – at all times robust within the US however now successful enterprise within the UK.
Newest is Purplebricks, the UK’s first on-line, decrease fee operator and, infrequently, a giant advertiser. UM has been appointed after a pitch that begun in January, run with Mediasense. Media spend is an estimated £7m.
Purplebricks CMO Ben Carter says: “93 per cent of all home and flat gross sales are nonetheless performed on the excessive road so there may be vital alternative for us to rework the property sector. We will likely be working very intently with UM to develop a data-driven media and model technique that will get extra UK home sellers and consumers utilizing Purplebricks.
“UM demonstrated very robust strategic pondering all through what was a really aggressive course of and we had been notably impressed with their native advertising and marketing capabilities – and are wanting ahead to working intently with them to assist remodel our advertising and marketing.”
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