Britain’s AMV BBDO is company of the yr at Cannes, winner of a hatful of Grand Prix for consumer Essity as ‘WombStories’ picked up one other right this moment within the prestigious Movie part. WombStories additionally gained the Titanium Grand Prix for “game-changing” creativity.
https://www.youtube.com/watch?v=JZoFqIxlbk0
Movie Grand Prix have been additionally awarded to Nike and Wieden+Kennedy Portland for the break up display ‘You may’t cease us,’ dramatising the problem of isolation within the pandemic. Lacoste and BETC Paris additionally gained a GP for ‘Crocodile Inside,’ one other pandemic-themed effort though extra humorous than most.
Beats by Dr. Dre and company Translation’s ‘You like me,’ many individuals’s tip for prime honours, gained a movie gold as did Burberry and Riff Raff London’s in-house Christmas marketing campaign.
It’s not possible to argue with WombStories which makes use of animation and dwell motion to good impact, going into the nitty gritty of beginning as by no means earlier than in advertisements.
Nike’s effort is considerably extra contentious. It’s nicely made – you’d count on nothing much less from Portland – and ticks all the correct bins in a yr dominated by the pandemic and Black Lives Matter. However a movie Grand Prix? Possibly you count on somewhat extra. Translation’s effort was extra unique.
https://www.youtube.com/watch?v=WA4dDs0T7sM
Good to see Lacoste and BETC awarded. The pandemic is looming over the couple enduring a home catastrophe but it surely’s an excellent, humorous piece of economic communication. and really Gallic, becoming after all.
https://www.youtube.com/watch?v=t_jWW7H-xGs
Profitable Company of the 12 months caps a curler coaster interval for AMV. It’s swept all of the awards occasion but additionally misplaced large accounts together with Asda and BT, suggesting, maybe, that the connection between artistic success and enterprise efficiency isn’t as linear as companies prefer to assume.
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