TikTok is not any stranger to different corporations copying the format of its signature short-form movies, however it could now do the identical with Tales. Per a tweet shared by social media advisor and former The Subsequent Net author Matt Navarra, the corporate has launched posts that disappear after 24 hours. TikTok informed Selection it is at present testing the function with a small subset of customers outdoors of the US and emphasised they could not develop into a everlasting fixture throughout the app.
“We’re at all times fascinated about new methods to carry worth to our group and enrich the TikTok expertise,” a spokesperson for the corporate informed Engadget. “Presently we’re experimenting with methods to present creators extra codecs to carry their artistic concepts to life for the TikTok group.”
Snapchat was the primary app to function Tales earlier than the format was extensively copied by everybody from Fb to LinkedIn. Twitter additionally tried to make the function work on its platform with Fleets, however that experiment ended earlier this week. Very similar to its rivals, TikTok might really feel it wants so as to add Tales to remain related, notably with corporations like YouTube investing thousands and thousands to duplicate its success.
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