The Group has promoted Marci Miller to president, U.S., as a part of the company’s new regional construction that locations shoppers Verizon and Samsung in their very own verticals. She’s going to oversee enterprise progress and all U.S. consumer accounts other than Verizon, together with Amazon, Constellation Manufacturers, Mondelez, Norwegian Cruise Strains and Volkswagen. Former U.S. President Luis Montero strikes to the position of CEO, specializing in the company’s efforts within the U.S. and Latin America and international accounts like Samsung and Porsche.
Beforehand VP, managing director of the Miami workplace, Miller joined The Group almost 4 years in the past, after 14 years at Crispin Porter + Bogusky, the place she held a number of senior account roles and labored with manufacturers together with Burger King and Finest Purchase.
“Marci is somebody who is aware of the ability of concepts and actually believes in them—somebody who understands the business and us as an company,” says Founder and Chief Artistic Officer Joaquin Molla. “She fights the great battle daily for what our title stands for and the way we will create connections and construct communities with nice work.”
The company’s current work contains an Olympics marketing campaign for Samsung and the Oreo “Thins Safety Program” for Mondelez, which disguised the cookies in packaging made to appear like underwear or cookbooks to forestall youngsters from consuming all of them.
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