A Lucid spokesman confirmed the advert purchase to Advert Age, saying “the advert that can run throughout ‘SNL’ will see Lucid Motors return to the airwaves to reply that all-important query – who will likely be first to 500 (miles of vary)?”
The spot was developed and produced by Lucid’s in-house inventive/manufacturing staff and its company, Erich & Kallman, in keeping with the spokesman. This isn’t Lucid’s first nationwide TV advert, however it might be its most high-profile one, given the circumstances.
The automaker has been operating a spot referred to as “Introducing Future” that has largely aired on information programming, in keeping with iSpot.television. That advert positions Lucid as “luxurious electrical” whereas selling the Lucid Air sedan, which is predicted to change into out there later this yr, after an earlier delay. The bottom-priced model goes for $69,000 (earlier than a tax credit score), and has a variety of 406 miles, whereas the top-line “Air Dream” version will get 503 miles of vary however goes for $161,500, in keeping with Lucid.
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