The Audible Accelerator Singapore programme recognized and labored with 10 SMEs to provide authentic made-with-Singapore audio tales for the Audible platform.
As a result of COVID-19 pandemic, and protected distancing measures, increasingly more individuals are caught of their properties. Nonetheless, their media and streaming consumptions have surged. A survey by Media Companions Asia reported a rise in 60% of cellular streaming from the beginning of the pandemic in January of 2020 whereas Nielsen’s survey reported that 35% of individuals listened to a streaming service a minimum of as soon as per week.
Whereas this has led to a rise in utilization of web and streaming providers, SMEs and abilities who carry the manufacturing of those performances stay impacted and unvoiced.
By means of the inaugural Audible Accelerator programme, performed in October of 2020), in partnership with Singapore’s Infocomm Media and Growth Authority (IMDA), the programme regarded to help and develop authentic audio content material in Singapore.
65 members acquired coaching and audio improvement and manufacturing by means of digital teaching and workshops with notable content material creators, a few of whom have gained awards for his or her productions. A closing 10 members have been chosen to create as much as 30-minute authentic audio productions with the potential of improvement into full sequence. These 10 pilots have since made their debut on Audible.
“The Singapore Accelerator was designed to faucet into Singapore’s distinctive homegrown storytelling expertise and nurture Singapore’s budding audio-storytelling group,” mentioned Karen Appathurai Wiggins, Audible Vice President Content material, APAC.
Tasks embrace fictional sequence, akin to Barefoot In Bengal by Warrior9 VR, a narrative set in 1901 British India, a few ragtag workforce of Indian soccer gamers who tackle the British at their very own recreation; Life Trade by Luff Media, a few determined ex-con who sells shares of himself on a ‘human inventory change’ and uncovers a sinister plan to drive his value down. Others like The Golden Knot from Fifty Fifty Productions, a few famend seamstress, who’s pressured to turn into an unwilling sleuth when her niece is viciously murdered; and Remedy Z by Nice Kings Leisure, a part-therapy, part-horror drama which is ready smack-bang in the midst of a zombie apocalypse.
Abilities which have contributed to the productions embrace theatre veterans and performers akin to Lim Yu-Beng, Gerald Chew and Neo Swee Lin, Adrian Pang, Oon Shu An, and Nathan Hartono. Others embrace Tay Kewei, Divian Nair and Paul Foster.
“This initiative with Audible goals to determine native storytelling expertise and supply a useful alternative to inform authentic Made-with-Singapore tales for premium audio content material,” mentioned Mr. Howie Lau, Assistant Chief Government, Media and Innovation, IMDA.
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