TEGNA’s NewFronts Presentation Showcases Energy of Native Media for Reaching Audiences at Scale in Trusted, Model-Protected Setting
TYSONS, Va. — TEGNA Inc. (NYSE: TGNA) is saying a number of new initiatives at the moment on the IAB NewFronts, the nation’s largest digital media market that includes a number of the most revolutionary corporations in media and leisure. In its NewFronts debut, TEGNA is sharing insights on how its multiplatform promoting options join manufacturers with their goal audiences at scale alongside TEGNA’s trusted, brand-safe information and leisure content material.
“Within the coming months, TEGNA Attribution will add extra capabilities to our main measurement platform, providing higher industry-specific insights to our sturdy outcome-based mannequin that delivers actionable intelligence to advertisers.”
With 64 native media properties throughout the USA, every with devoted web sites, cellular apps, social media channels and OTT apps, TEGNA presents advertisers options that attain tens of millions of customers on any platform they use to eat information and leisure content material. In 2020, TEGNA revealed greater than 700,000 items of digital content material and delivered 24 billion impressions for advertisers. Digital consumption rose dramatically, with practically 70 million unduplicated common month-to-month guests to TEGNA digital platforms consuming 7.8 billion minutes of video. This vital progress displays the excessive belief customers place in native media in comparison with nationwide retailers for information.
At NewFronts, TEGNA is saying the growth of its industry-leading attribution answer to measure efficiency of linear TV and streaming campaigns. In 2021, TEGNA Attribution will present industry-specific efficiency information for the automotive and tourism industries. Advertisers in these classes can have entry to superior, industry-specific outcomes and gross sales information for campaigns positioned with TEGNA and Premion, the industry-leading CTV/OTT and TAG-certified promoting answer for regional and native advertisers. With directly-sourced stock from greater than 125 premium publishers, cutting-edge concentrating on and efficiency insights, Premion delivers brand-safe stock at scale throughout all 210 DMAs.
TEGNA Attribution is partnering with IHS Markit to leverage Polk Automotive Options, which presents best-in-class automotive advertising and marketing data, together with 30 years of auto possession historical past and one hundred pc protection of U.S. automobile gross sales. This providing allows advertisers to succeed in probably the most certified automotive customers and connects promoting schedule particulars to verified new automotive gross sales. Launching early summer time 2021, automotive advertisers that subscribe to the product will obtain Polk Demand Alerts superior measurement information, together with variety of gross sales, make and mannequin, worth, and automobile sort to measure ROI for his or her campaigns.
TEGNA Attribution can be partnering with Arrivalist, a pacesetter in journey and tourism intelligence, and utilizing Arrivalist’s geo-location intelligence information to offer superior location attribution options for conference and guests bureaus (CVBs) and different trip/tourism advertisers. Starting at the moment, TEGNA Attribution can now present tourism purchasers with measurement metrics together with arrivals to locations, cities of origin and days and distance to arrival.
“These new attribution choices permit automotive and tourism purchasers to promote with TEGNA and Premion with higher confidence, figuring out we ship confirmed outcomes and unmatched measurement insights,” stated Tim Fagan, SVP and chief income officer, TEGNA. “Within the coming months, TEGNA Attribution will add extra capabilities to our main measurement platform, providing higher industry-specific insights to our sturdy outcome-based mannequin that delivers actionable intelligence to advertisers.”
“With this integration and entry to Polk Demand Alerts and measurement capabilities, automotive purchasers promoting on TEGNA platforms can acquire a extra full understanding of client habits all through the shopping for cycle,” stated Joe Kyriakoza, vp and common supervisor, Polk Automotive Options at IHS Markit. “By means of this revolutionary association with TEGNA, sellers can have a chance to tie their media {dollars} and optimize to KPIs that really influence their backside line – driving new automotive gross sales.”
“Arrivalist’s partnership with TEGNA drastically expands journey and vacation spot entrepreneurs’ capability to measure the success of their campaigns and provides worth with superior metrics tailor-made to our {industry},” stated Cree Lawson, founder and CEO, Arrivalist. “By promoting with TEGNA, manufacturers can leverage Arrivalist’s trusted location information for deeper insights into viewers, effectivity and ROI.”
At the moment, TEGNA may even debut its nationwide VERIFY model, constructing on the substantial progress of VERIFY content material on TEGNA’s native media properties over the previous few years. Initially launched in 2015, VERIFY is devoted to serving to the general public distinguish between true and false data by fact-checking claims by means of analysis and credible sources. Along with its every day broadcast presence and newly launched web site, customers can now textual content VERIFY to submit a narrative they need verified. In 2020, site visitors to VERIFY content material on TEGNA station web sites elevated greater than 400 %, whereas VERIFY movies on Snapchat’s Uncover platform noticed greater than 8 million distinctive guests, reaching a brand new, younger viewers, primarily comprised of adults 18-24.
TEGNA may even announce that Locked On, the main sports activities podcast community with every day exhibits for all “Large 4” skilled sports activities groups and main faculty packages, is increasing to streaming platforms. Locked On exhibits at the moment are accessible on choose TEGNA stations’ Roku and Amazon Hearth TV OTT apps and YouTube properties of their respective markets, and will probably be accessible on all stations’ streaming properties within the coming months. TEGNA can be growing an OTT app particularly for Locked On content material, which will probably be accessible later in 2021.
“TEGNA’s VERIFY growth bolsters belief in TEGNA as a go-to chief for information, whereas the continued progress of our OTT choices provides advertisers higher alternatives to succeed in their audiences at scale on streaming content material that draws passionate, devoted viewers,” stated Adam Ostrow, chief digital officer, TEGNA. “TEGNA’s digital and OTT platforms give advertisers entry to brand-safe content material that’s extremely valued by the tens of tens of millions of customers we attain each month throughout our properties.”
TEGNA’s revolutionary advertising and marketing options embrace the corporate’s digital properties, which common practically 70 million unduplicated guests every month, in addition to Premion. Supported by TEGNA Attribution, all of TEGNA’s consumer options are targeted on measurable outcomes and actionable insights that drive outcomes. For extra data go to www.tegnamarketingsolutions.com.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an revolutionary media firm that serves the higher good of our communities. Throughout platforms, TEGNA tells empowering tales, conducts impactful investigations and delivers revolutionary advertising and marketing options. With 64 tv stations in 51 U.S. markets, TEGNA is the biggest proprietor of prime 4 community associates within the prime 25 markets amongst unbiased station teams, reaching roughly 39 % of all tv households nationwide. TEGNA additionally owns main multicast networks True Crime Community, Twist and Quest. TEGNA Advertising Options (TMS) presents revolutionary options to assist companies attain customers throughout tv, digital and over-the-top (OTT) platforms, together with Premion, TEGNA’s OTT promoting service. For extra data, go to www.TEGNA.com.
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