Tanishq has launched its new TVC marketing campaign by Lowe Lintas referred to as ‘Little Large Moments’, an ode to these moments that want a particular on a regular basis celebration
The brand new Tanishq TVC marketing campaign brings alive the small moments in our lives that infuse pleasure and make our days much more particular. The Little Large Moments TVC highlights that happiness doesn’t solely come from elaborate celebrations or grand gestures, however it’s typically hidden within the smallest moments throughout us.
The 60-second heart-warming digital movie conceptualised by Tanishq and Lowe Lintas, celebrates a really particular second between a mom and a daughter by showcasing that life is lived in micro-moments and it’s all about discovering extraordinary within the odd.
The movie fantastically captures moments that may simply be tucked away in our each day lives, and sometimes go unnoticed. But when we took a second, somewhat pause to really cherish them, they might turn into glowing gems that shine on as timeless recollections. Small joys in life are ready to be celebrated and Tanishq’s new marketing campaign emphasizes the significance of celebrating these particular little large moments.
Ranjani Krishnaswamy, GM, Advertising and marketing, Tanishq, Titan Firm Ltd., mentioned, “They are saying Life is what occurs when you find yourself busy making different plans. Whereas we maintain trying to find happiness within the large milestones, in our midst, our on a regular basis lives, there are various micro-moments which can be tucked away within the corners, ready to be skilled, lived and to be cherished that fill our lives with immense pleasure and smiles.
Our new marketing campaign is a mirrored image of those on a regular basis moments and a reminder to everybody to cherish the micro-moments, which frequently go unnoticed. We have now added a few of the most original items in our newest assortment that actually amplify the enjoyment of those little large moments.”
Talking concerning the marketing campaign, Sagar Kapoor, Chief Inventive Officer, Lowe Lintas mentioned, “In these unprecedented occasions, we believed that there’s a possibility for Tanishq to encourage folks with a easy, however highly effective thought – celebrating the little joys of life. These seemingly apparent on a regular basis moments which can be tucked in a cherished one’s smile or in a night, enjoying board video games together with your grandparents – The brand new marketing campaign celebrates a set that’s an ode to those little gems.
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