press launch
PRESS RELEASE. Candy’s consumer-first enterprise NFT platform now permits manufacturers to seamlessly supply NFTs by means of present on-line store-fronts.
New York, New York – Candy, the main enterprise NFT options supplier, introduced the combination of its NFT distribution platform into the Shopify market, empowering manufacturers, store house owners, and IP holders to promote NFTs by means of present on-line store-fronts. The addition of Candy into the Shopify platform permits international retail and leisure manufacturers to capitalize on the rising demand for NFTs whereas protecting customers in their very own branded checkout expertise.
Based on Tom Mizzone, CEO and founding father of Candy:
“So far, NFTs have been primarily bought by means of third-party crypto marketplaces, forcing manufacturers to make the exhausting selection of directing customers to an off-brand expertise. Moreover, broader client bases wish to purchase and personal NFTs however are confused by complicated and intimidating blockchain pockets setup, and don’t know tips on how to get began. Now anybody can get into the NFT sport by means of the acquainted Shopify checkout expertise, furthering Candy’s dedication to model companions by prioritizing the buyer expertise.”
Candy’s scalable NFT platform is democratizing NFTs and creating broader methods for retail and client manufacturers to supply digital collectibles to their customers. The power to promote and distribute by means of Shopify’s e-commerce platform not solely permits direct NFT gross sales but in addition permits gamified, bundled, “reward with buy” NFT experiences with bodily merchandise.
“Think about randomizing and bundling digital property with t-shirts, vinyl albums, sneaker drops, and extra,” mentioned Ken Ellis, CTO of Candy.
Ellis continued, “Now think about gamifying the merch retailer by hiding Willy-Wonka fashion golden ticket NFTs within the bundles, shocking and delighting customers with one-of-a-kind experiences. Not solely can manufacturers use Candy’s know-how to create participating client experiences, drive gross sales, and drive revenue margins, however the NFT can function a cryptographically safe digital certificates of authenticity. The NFTs are publicly verifiable and might’t be counterfeited, and packaging them with bodily items additionally ensures the authenticity of these items.”
Candy’s blockchain-agnostic, eco-friendly NFT resolution is bringing digital collectibles to the lots by providing retailers versatile distribution choices and the flexibility to mint cost-effective branded NFTs throughout a number of blockchains. Candy’s magic is in making these distinctive digital property simple for customers to amass and obtain with no crypto information or experience wanted.
The mixing of Candy’s NFT platform into the Shopify market implies that retail manufacturers of all sizes and styles can now supply NFTs to their customers in use-cases which can be particular and distinctive to their model’s aesthetic and persona. Based on CNBC, NFT gross sales within the first quarter of 2021 eclipsed $2 billion. Manufacturers leveraging Candy’s consumer-first resolution are poised to seize a big proportion of gross sales as NFTs prolong into the lives of on a regular basis customers.
About Candy
Candy is the broad-scale enterprise NFT resolution taking a user-friendly, consumer-first, eco-conscious method to digital collectibles. Candy’s blockchain agnostic platform leverages a number of chains, every for the suitable use-case, permitting Candy’s enterprise shoppers to create holistic, long-term NFT methods that entice each high-end crypto fans in addition to on a regular basis loyal followers.
Media Contact Particulars
Identify: Peter Keiser,
Function: EVP of Advertising and marketing, Candy
Location: New York, NY
Telephone: (201) 775-9000
E-mail: [email protected]
Candy is the supply of this content material. This Press Launch is for informational functions solely. The knowledge doesn’t represent funding recommendation or a suggestion to take a position.
It is a press launch. Readers ought to do their very own due diligence earlier than taking any actions associated to the promoted firm or any of its associates or companies. Bitcoin.com shouldn’t be accountable, instantly or not directly, for any harm or loss triggered or alleged to be attributable to or in reference to using or reliance on any content material, items or companies talked about within the press launch.
Picture Credit: Shutterstock, Pixabay, Wiki Commons
Source link
