Smart AdServer Achieves Top Ranking in “Most Secure Ad Platforms” of 2020 According to Recent Analysis by Confiant

International Unbiased Adtech Platform Credit Superior Advert Safety Know-how and Strict New Consumer Requirements

Based on promoting safety chief, Confiant, Sensible AdServer was proven to have the bottom safety violations charge amongst promote aspect platforms in 2020. Constructing upon its 2020 Demand High quality Report information, which incorporates greater than 100 platforms throughout 650 million impressions monitored, Confiant assessed that Sensible AdServer ranked prime among the many main performers throughout the whole information set for the yr. Sensible, a number one unbiased end-to-end adtech platform, introduced as we speak a 99.9 p.c efficacy in detecting and eradicating malvertising earlier than the malicious advertisements attain the writer’s web site.

“This milestone marks a serious achievement for Sensible, and the world of adtech for any promoting platform, most particularly one with a mission to offer premium advert serving and programmatic monetization options to each publishers and advertisers” mentioned Jean-Christophe Peube, Vice President, Analytics & High quality. “We’re very comfortable to be essentially the most safe international SSP within the {industry} for stopping safety points and malicious threats. We may solely attain this nice end result with the assistance of Confiant, mixed with our steady inside enchancment processes”.

Sensible AdServer has utilized Confiant, the chief in advert safety, since 2016. Sensible was motivated to hunt out options to a posh and ever-growing labyrinth of advert safety and high quality issues together with dangers to customers from malicious clickbait, compelled redirects, and different high quality and malvertising points. As Peube describes, “It was not potential to function with out correct programs and know-how to safeguard the standard of creatives served onto Sensible’s market.”

Sensible’s objective is to offer essentially the most direct hyperlink between media consumers and sellers to make sure high quality and transparency. The partnership with Confiant reinforces a joint effort to handle advert visitors and high quality on the core of Sensible’s operations.

“Safety is our bread and butter,” acknowledged Louis David Mangin, CEO and Co-Founding father of Confiant. “We’re happy to be part of Sensible’s success story, however much more so to know that our merchandise led our consumer to 99 p.c efficacy in combating malicious advertisements, whereas additionally defending their income.”

Based on Sensible, the method of eradicating malvertising on their platform is due partially to Confiant’s platform, together with improved inside processes and procedures throughout Sensible’s groups, and up to date initiatives that included a hardline stance on high quality to drive behavioral change with companions and consumers. Consequently, Sensible has seen a discount in buyer complaints and a rise in returns.

“We regularly hear that fraud is ‘a value of doing enterprise,’ We completely disagree and consider it’s one thing we must always deal with and actively and collectively eradicate,” Peube concluded.

About Confiant, Inc:
Confiant’s mission is to make the digital world secure for everybody. We defend publishers and advert platforms by serving to them take again management of the advert expertise and defend their customers. Our answer protects repute, income, and assets by offering real-time verification of digital ads. Confiant’s know-how actively blocks and detects malicious exercise and low-quality advertisements. By offering industry-leading safety from malvertising, disruptive advertisements, and privateness dangers Confiant empowers premium advert platforms and publishers with actionable information to make sure the digital advert ecosystem is secure and safe for everybody. We detect and defend billions of advert impressions monthly for our purchasers, which embody CBSinteractive, Magnite, Gannett, and Politico.

About Sensible:
Sensible is the main unbiased adtech platform constructed to serve the pursuits of each consumers and publishers. Sensible’s absolutely clear platform and shared-interest enterprise method permits manufacturers and premium publishers to get their justifiable share of advert worth at each alternative, on their phrases. Manufacturers can obtain higher effectivity by way of their promoting spend, and publishers can act with certainty and have the management they should present the suitable mix of transaction fashions, channels, codecs, and viewers information to ship true worth path optimization to manufacturers.

Sensible works instantly with tons of of consumers and greater than 1,000 publishers worldwide together with Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR to ship show, video, native, and rich-media advertisements to over 50,000 websites and apps. Sensible is ranked on the Deloitte Know-how Quick 500 EMEA and within the Monetary Occasions’ FT 1000: Europe’s Quickest Rising Firms. The corporate operates 12 places of work worldwide and leads the cost in constructing a clear ecosystem based mostly on high quality.