Smart Acquires Cookie-Free CTV and Video Advertising Platform DynAdmic

“Main impartial advert monetisation platform goals to scale its place on the CTV/Video market and to offer media consumers and publishers with enhanced cookie-free contextual focusing on capabilities and a robust media companies organisation.”

Good AdServer, the main impartial advert monetisation platform, at the moment proclaims its acquisition of DynAdmic, the built-in video promoting market, and accelerates its development in CTV and media companies. DynAdmic’s know-how and operations will probably be built-in inside Good’s providing to offer distinctive media options to consumers and convey a brand new unique monetisation channel to media publishers. The mixed group will profit from distinctive cookie free contextual focusing on capabilities to higher align advert marketing campaign efficiency targets with consumer privateness necessities.

Based in Paris in 2012, DynAdmic has grown internationally with 7 areas (US, France, Germany, Mexico, Brazil, Colombia and Dubai) and earns 60% of its income within the US. With 120 workers, DynAdmic achieved 32% development in 2020 and is rising by 90% in H1 2021. Its proprietary audio and video content material recognition know-how presents advertisers a singular cookie-free contextual focusing on answer. DynAdmic operates unique video promoting campaigns, 40% of which is for OTT and Linked TV.

“We’re impressed by the know-how and experience developed by DynAdmic to carry superior efficiency to manufacturers and companies with OTT and CTV contextual focusing on. The addition of DynAdmic enhances Good’s cookie-free and CTV strengths, that are probably the most crucial shifts in our trade, explains Arnaud Creput – Good CEO. This acquisition additionally accelerates our strategic improvement in america. We stay devoted to making a scaled impartial different to the dominant platforms with a robust dedication to privateness, transparency, innovation and efficiency.”

Following the acquisition of LiquidM in December 2019, in addition to the launch of its “direct purchase” platform Good Purchaser Join, Good’s acquisition of DynAdmic is a pure evolution to proceed to reply the market’s challenges and speed up the corporate’s development globally. Whereas offering managed media options, DynAdmic absolutely aligns with Good’s current providing and its ongoing technique to spend money on applied sciences and media companies that serve media consumers and convey them nearer to high quality publishers. Good’s writer purchasers however will profit from elevated demand by means of a brand new monetisation channel throughout the platform.
“We’re delighted to hitch a pioneer and chief of our trade and we think about Good to be the perfect companion for us to realize our development journey. We share the identical values of independence, excellence, and innovation, clarify Stéphane Bonjean – DynAdmic’s CEO and Bruno Champion – CTO. Good’s full-stack capabilities will enable us to quickly combine with their platform which, together with their robust know-how, experience and world presence, will generate vital worth for our purchasers and companions.”

About Good
Good is the main impartial adtech platform constructed to serve the pursuits of each consumers and publishers. Good’s absolutely clear platform and shared-interest enterprise strategy permits manufacturers and premium publishers to get their justifiable share of advert worth at each alternative, on their phrases. Manufacturers can obtain better effectivity by means of their promoting spend, and publishers can act with certainty and have the management they should present the suitable mix of transaction fashions, channels, codecs, and viewers information to ship true worth path optimisation to manufacturers.
Good works instantly with a whole bunch of consumers and greater than 1,000 publishers worldwide together with Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR to ship show, video, native, and rich-media adverts to over 50,000 websites and apps. Good is ranked on the Deloitte Know-how Quick 500 EMEA and within the Monetary Instances’ FT 1000: Europe’s Quickest Rising Corporations. The corporate operates 12 workplaces worldwide and leads the cost in constructing a clear ecosystem based mostly on high quality.

About DynAdmic
DynAdmic curates digital video promoting stock from the world’s main web sites by utilising sensible semantic focusing on and activating model security and fraud safety, whereas specializing in marketing campaign efficiency metrics. They join world-class advertisers with certified audiences throughout Youtube, apps and the most important publishers reaching greater than 450MM viewers globally and focusing on viewers in real-time based mostly on what they’re about to look at through the use of their proprietary AI audio recognition know-how. Their unique demand platform scans 20,000 pages per minute and scores each web page in accordance with model security, contextual relevance and certified viewers parameters.
By leveraging a superior and owned code, the DynAdmic group can determine and goal viewers’ real-time curiosity and potential customers from their viewers catalogue in 60 languages internationally with a fraud price of lower than 1% in accordance with Moat. DynAdmic is the one licensed Google companion that connects the web with offline world with TV Sync, and has a 96% context relevance rating in addition to third-party verification from IAS.
DynAdmic companions with the main manufacturers, companies and publishers and is comprised of 130 folks in 7 international locations.