Rosapark for Greenweez shows top class copywriting is alive

A lot debate just lately concerning the seemingly misplaced artwork of copywriting at the same time as company after company bangs on about ‘storytelling,’ which is normally greatest effected with a script.

Such abilities do exist although – though in Britain it’s essential to cross La Manche to search out them. Though the Brits prefer to depict the French as humourless President Macron-type clones, they nonetheless produce genuinely humorous advertisements.

Company Rosapark (sticking with its identify it appears) is a dependable supply of wit and knowledge and now creatives William Verdel and Sebastien Mertens, together with director Tony Vernagallo, have pitted comic Nicolas Méryeux in opposition to numerous wildlife in ‘Man vs Otter’ for French natural retailer Greenweez.

The purpose being that Greenweez walks the stroll in contrast to the woke wally performed by Méryeux.

Rosapark co-founder and ECD Gilles Fichteberg says:”Weeks of analysis have been crucial for the documentary filmmakers to search out scenes and reactions completely tailored to the comedy. We pushed the situation scouting to the intense in order that the montage, composed of archival and filmed photos, can be as credible as doable and provides the impression that every one the scenes have been shot in the identical place.”

Time nicely spent.

MAA inventive scale: 9.