Popularity stated it is going to purchase social buyer expertise administration supplier Nuvi so as to add social listening to its platform.
Phrases of the deal weren’t disclosed.
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Nuvi, primarily based in Lehi, Utah, will add one other pillar to Popularity’s platform, which incorporates survey-based expertise administration, enterprise listings and expertise administration. Popularity, recognized for its Popularity Rating X, stated its aim is to offer a 360-degree view of sentiment and Nuvi provides social listening.
By way of Nuvi, Popularity will add social listening and knowledge visualization instruments to its RXM platform and canopy Twitter, Fb and Reddit amongst others.
Nuvi will function Popularity’s R&D workplace in Utah and proceed to broaden. Popularity additionally plans to leverage Nuvi’s AI and pure language processing expertise and enhance its dashboards, analytics and segmentation.
Popularity focuses on the auto, healthcare, retail, property administration, hospitality and senior residing markets. Nuvi is broader, however has a powerful buyer base that features Costco, Domo and Vivint amongst others.
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