Renault launches a new global campaign, “Proud Of It”

https://www.youtube.com/watch?v=MACndIbqDVU

Renault’s “pleased with it” marketing campaign is aimed toward all those that lead busy lives however are near the necessities

Renault has at all times been capable of create “voitures à vivre”, which mark their period. In 1997, Renault Kangoo was no exception to the rule, inventing the combi house class. And as we speak, Renault Kangoo stays the benchmark for households of their day by day lives.

The corporate’s new mannequin was due to this fact eagerly awaited. Extra spacious and extra versatile, New Renault Kangoo is right for household journeys or for its load capability. It gives a chic design, a cushty inside house, the most recent expertise, and the most effective driving help methods.

With this “pleased with it” marketing campaign, New Renault Kangoo is aimed toward all those that lead busy lives however are near the necessities. Those that prefer to share and reside before everything, moderately than anticipate the subsequent episode on their couch. It’s for all of the on a regular basis rebels who mainly need to escape the codes and reside life to the complete. After lengthy months spent in confinement, the marketing campaign gives an actual reconnection to nature, to the open air, to discovery.

The tone of the marketing campaign is inspiring, filled with emotion, and goals to resonate with all households guided by robust human values. The movie closes with the signature “New Renault Kangoo and pleased with it”. It is a method of evaluating the delight of driving the automobile with the delight of a brand new lifestyle expressed by these households.

“Kangoo is a proud a part of Renault’s historical past of innovations and its new mannequin lives as much as households’ expectations when it comes to design, consolation and new applied sciences,” mentioned Arnaud Belloni, Model International Chief Advertising Officer at Renault.

“It was due to this fact important for us that the marketing campaign conveyed this delight, this impetus and even this militancy for a lifestyle and human values which are very nicely embodied by the brand new Renault Kangoo.”