The enterprise of Hip-Hop continues to develop amongst the architects of the tradition.
Nasir Jones, higher generally known as Nas, is increasing the portfolio of his ever-growing companies. The Queens, NY, rapper, also called Escobar, has introduced his involvement with a cigar firm that bears considered one of his aliases.
“Welcome to Escobar Season. 🔥”
Premium Nicaraguan cigar maker Escobar Cigars® by Puros Privados, Inc. has introduced that they’ve struck a world strategic partnership with Grammy award-winning, multi-platinum recording artist Nasir “Nas” Jones (a.ok.a. “Escobar”). Nas is now a co-owner and fairness companion of Escobar Cigars.
“When the workforce at Escobar Cigars initially approached me, I used to be instantly drawn to the model by the distinctive high quality of their product,” stated Nas in a written assertion.
“This partnership with Escobar has been virtually two years within the making and I’m honored to be an fairness companion with them. I’m wanting ahead to rising this model and to giving again to the native communities in Nicaragua the place our tobacco is grown, aged, and hand-rolled right into a premium cigar.”
Bloomberg experiences that Nas will advise on advertising because the three-year-old model revamps its e-commerce operations and packaging.
“I have a look at it individually from some other enterprise that I’m doing,” Nas stated in an interview with Bloomberg. “I’ve at all times had a hidden love for — effectively, not so hidden — I obtained tons of images by means of the years with completely different cigars.”
Nas, by means of his personal enterprise capital agency QueensBridge Enterprise Companions, has put cash into firms akin to Robinhood Markets Inc., Coinbase International Inc., DropBox Inc. and, Lyft Inc. — now all public firms.
“As a New Yorker, I got here up with this pure drive to be one thing within the enterprise world,” Nas stated. “I simply didn’t know what that was going to be.”
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