The advert reinforces the shared values of Ram Truck and Foo Fighters, shining a lightweight on all those that remind us they’re constructed to serve, even in essentially the most difficult occasions
The Ram Truck model and Foo Fighters be part of forces to pay homage to on a regular basis heroes with the launch of a brand new multimedia marketing campaign, “Highlight,” which incorporates three new movies spanning tv, digital and Ram Truck model social media channels.
The marketing campaign will kick off simply earlier than Mom’s Day and coincides with the discharge of “From Cradle to Stage,” a brand new unscripted sequence directed by Grohl and impressed by his mom Virginia Hanlon Grohl and her critically acclaimed e-book.
This follows intently on the discharge of “What Drives Us,” a documentary Grohl directed as “a love letter to each musician that has ever jumped in an previous van with their associates and left all of it behind for the easy reward of taking part in music.”
“Foo Fighters’ story with the Ram Truck model began 25 years in the past after they piled right into a Ram van and headed out on the street in quest of a dream,” mentioned Olivier Francois, World Chief Advertising and marketing Officer, Stellantis.
“Their skill to pursue these goals have been enabled by those who’ve continued to help the band all through what has turned out to be a one-of-a-kind journey. Now, we come full circle with the Foo Fighters in a collaboration that recognises the challenges and celebrates the triumphs of our on a regular basis heroes, particularly throughout this final yr, and additional reinforces our ‘Constructed to Serve’ dedication to Ram clients in every single place.”
Stretching again to the #RamBandVan initiative launched in 2018 and a long time earlier to the ’90s and the band’s unique Ram van featured in “What Drives Us,” the partnership between the Ram Truck model and Foo Fighters was born out of a shared ardour: A need to allow hardworking musicians to get out and tour, understanding the struggles, monetary and in any other case, that include the grassroots touring way of life. The #RamBandVan programme has and can proceed to help decided musicians as they get again to doing what they love.
Soundtracked by Foo Fighters’ anthemic “Making A Hearth,” the marketing campaign kicks off with an prolonged 60-second model of “Rock Star” that includes Dave Grohl. As a tribute to the mentors and leaders who’re Ram truck house owners, the video showcases on a regular basis individuals serving to children with their struggles, whereas Grohl is seen driving his Ram 1500 and itemizing all of the methods it takes to beat obstacles on the trail to rock stardom earlier than humbly stating, “bringing out the easiest of them, takes the easiest of us.”
Two further 30-second marketing campaign spots, “Time beyond regulation” and “Finest Half,” will run throughout tv. A 30-second model of “Rock Star” may even run throughout tv.
The Ram Truck model’s “Highlight” marketing campaign was created in collaboration with Austin, Texas-based company GSD&M with help from G7 Leisure Advertising and marketing, who brokered the Foo Fighters partnership.
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