Quotient Launches New Multi-Touch, Impression-Based Attribution Measurement With Self-Serve Capabilities

Quotient’s superior media measurement now permits advertisers, retailers and companies to holistically consider marketing campaign efficiency throughout channels to influence on gross sales in close to real-time

MOUNTAIN VIEW, Calif. — Quotient (NYSE: QUOT), the main digital media and promotions expertise firm, at this time introduced the launch of its new, refined multi-touch media measurement and self-serve capabilities inside the Quotient Analytics Platform. The brand new methodology and self-serve platform enable advertisers, retailers and companies the power to holistically consider the efficiency of their omnichannel campaigns run on the Quotient Analytics Platform in close to real-time by way of influence on gross sales.

“We’re excited to supply our clients entry to this holistic measurement functionality inside the Quotient Analytics Platform to assist them entry crucial knowledge that has beforehand not been accessible to advertisers, retailers and companies”

The unique, early adopters of the brand new multi-touch, impression-based attribution and self-serve functionality embrace Nestlé, Coca-Cola, Mondelēz and Bimbo Bakeries.

“We’re excited to supply our clients entry to this holistic measurement functionality inside the Quotient Analytics Platform to assist them entry crucial knowledge that has beforehand not been accessible to advertisers, retailers and companies,” stated Steven Boal, CEO and Founder at Quotient. “With this enhancement, our clients will now have a transparent image of gross sales tied to impressions. They’ll be capable of perceive their return on advert spend (ROAS) throughout all touchpoints and optimize a marketing campaign in-flight accordingly, making their {dollars} work effectively and driving impactful outcomes.”

By way of the Quotient Analytics Platform, advertisers, retailers and companies may have entry to a brand new methodology, in addition to a brand new self-serve functionality. The brand new methodology attributes gross sales throughout all media contact factors run on the Platform and offers wealthy insights into best-performing audiences, artistic and channels. It’s centered round time-based, multi-touch and impression-based attribution, taking a look at particular person purchases and impressions whereas sharing credit score to related impressions utilizing equal distribution. When a purchase order happens, the Quotient Analytics Platform spreads that buy throughout all related impressions previous it inside the attribution window—whether or not it’s 7, 14 or 28 days—equally.

With the brand new self-serve functionality, clients can get on-demand entry to the platform with close to real-time efficiency monitoring and assess marketing campaign well being inside days of launching their marketing campaign. Clients can even combination outcomes throughout any choice of campaigns with out duplications of impressions and transactions. The important thing advantages of this self-serve functionality embrace on-demand entry, in-flight reporting, close to real-time efficiency monitoring and elevated transparency.

“The advertising and marketing world is turning into extra efficiency targeted. Impressions and clicks are not sufficient to execute related and strategic campaigns, and we wish to our companions to offer deeper actionable insights. Our aim is to see a platform that gives attributable gross sales resulting in incremental gross sales for our campaigns whereas getting leads to a a lot faster method. If each of these come to life, Quotient’s new measurement shall be a significant step ahead within the business,” stated Steve McGowan, Head of Omni Shopper Activation & Strategic Partnerships at Mondelēz Worldwide.

“We’re excited to see what further metrics and optimization alternatives this early adopters launch will unlock for our manufacturers. To this point, we’ve got not had entry to an in-flight measurement software that offers us transparency into our digital efficiency in actual time. We’re wanting ahead to testing the platform and hope that it will enable us to optimize on efficiency and enhance the general outcomes of applications that we run by way of Quotient,” stated Grace Smith, Supervisor, Retail Media at Nestlé USA.

“Bimbo Bakeries and Quotient have a longstanding relationship, and collectively we’ve got examined new digital media ways, expanded into new channels and have seen optimistic model development consequently. What has change into important, is the necessity to extra simply and holistically consider the efficiency of built-in media campaigns. We’re thrilled that Quotient is working to deliver an progressive resolution that bridges a number of advertising and marketing contact factors into one media measurement software, and we’re desperate to companion with them on this new initiative,” stated Allie Lajeunesse, Assistant Supervisor, Shopper Advertising at Bimbo Bakeries.

About Quotient

Quotient (NYSE: QUOT) is the main digital media and promotions expertise firm for advertisers, retailers and customers. Our omnichannel platform is powered by unique shopper spending knowledge, location intelligence and buy intent knowledge to achieve hundreds of thousands of buyers each day and ship measurable, incremental gross sales.

Quotient companions with main advertisers and retailers, together with Clorox, Procter & Gamble, Basic Mills, Unilever, Albertsons Corporations, CVS, Greenback Basic and Peapod Digital Labs, an organization of Ahold Delhaize USA. Quotient is headquartered in Mountain View, California, and has workplaces throughout the US in addition to in Bangalore, Paris, London and Tel Aviv. For extra data go to www.quotient.com.