Progressive stands out out there due to its willingness to buck developments, with its approachable character Flo and give attention to nostalgia advertising, Chief Advertising and marketing Officer Jeff Charney stated at ANA’s Masters of Advertising and marketing Convention. The model additionally embraces the surprising, as proven by its social media push with taciturn Seattle Seahawks star Marshawn Lynch. “In case you do not disrupt, you are losing cash,” Charney says.
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