Premier Inn returns with Leo Burnett and (less) Lenny Henry

Premier Inn has clearly had a tough time of it within the pandemic however now it’s again with Leo Burnett’s debut – ‘from reserving to mattress – relaxation simple.’

With Lenny Henry, who figured in most Premier Inn campaigns in its stint at Y&R, again for the voiceover. Media by UM.

International buyer director Tamara Strauss says: “All of us like to get away and it’s protected to say that for many individuals this yr the prospect of a vacation can’t come a second too quickly. However a visit away usually goes hand-in-hand with a sense of uncertainty – a resort lottery with all of the middlemen, faux critiques – the chance that plans might change and of taking a punt.

“Understandably immediately, these issues have by no means been more true which is why belief has risen up individuals’s agendas. We offer consolation everybody can depend on – a sense of certainty and realizing you possibly can relaxation simple while you select to stick with us.”

Assume I’ll watch for the Cipriani. However does what it says on the tin.

MAA artistic scale: 6.