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Post-pandemic creativity: McDonald’s and Virgin Hotels

by All News Admin
July 21, 2021
in Marketing & Advertising
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McDonald’s, within the UK anyway, isn’t having any of that post-lockdown “it’s all enterprise as traditional” nonsense, sticking with ‘Fancy a McDonald’s’ from Leo Burnett, depicted as a non-public, considerably intimate pleasure.

Not a giant Mac as we all know it however perhaps, with meals police about all over the place a wise-ish alternative. Perhaps they’ll dispose of the eating places.

MAA artistic scale: 7.

In the meantime, within the US, Virgin Motels goes all out to say it’s again to regular, with a “hedonista” extolling pool service not room service. From Joan I feel.

The Virgin model is scattered throughout so many merchandise nowadays that it’s onerous to find out whether or not it nonetheless works or not. Richard Banson main the ranks of unlikeable billionaires into house (properly near it, strictly talking) perhaps doesn’t assist though it might play higher within the US than the UK which has skilled his trains.

Diverting however not totally convincing. Is Virgin reliable sufficient?

MAA artistic scale: 5.

hedonista



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Tags: creativityHotelsMcDonaldsPostPandemicVirgin
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