Philips consolidates creative and media with Omnicom

Philips, now primarily a maker of healthcare equipment, has awarded its inventive, media and PR enterprise to Omnicom.

WPP’s Ogilvy loses inventive and Dentsu many of the media enterprise though it retains home equipment manufacturers, now owned by non-public fairness. Philips spends round $300m yearly. Omnicom’s TBWA will deal with inventive, OMD media.

Philips says: “As we glance to increase our management as a well being know-how options supplier, Omnicom can be an necessary a part of our world-class advertising and marketing capabilities, serving to us to ship personalised, differentiating buyer experiences.

“We proceed to advance digital-first, always-on engagement and e-commerce methods that allow us to satisfy our prospects the place and the way they need to be engaged, bringing Philips’ model function – enhancing individuals’s well being and well-being by means of significant innovation – to life.”

Philips is not a flagship international account but it surely’s a superb win for Omnicom, which was battered by the pandemic in 2020, in opposition to the opposite huge advert holding corporations.