Pepsi MAX rewards these which are daring sufficient to problem norms, conventions and cliches in pursuit of bolder, higher, and tastier experiences
Pepsi MAX has launched a brand new marketing campaign, ‘Problem Your Style’, which rewards these which are daring sufficient to problem norms, conventions and cliches in pursuit of bolder, higher, and tastier experiences.
On the forefront of the marketing campaign is an brisk new TV advert, created by Truant London, that transports folks into an epic multi-sensory Pepsi MAX style journey. From cracking open the can, to the mouth rocking, tongue banging style expertise, the marketing campaign brings to life the model’s Most Style No Sugar proposition.
The dynamic marketing campaign celebrates the senses, highlighting the model’s style credentials and difficult expectations of what cola seems to be, feels, and even seems like while daring cola drinkers to problem their present notion of what to anticipate from this non-sugar cola. ‘Problem Your Style’ is a continuation of earlier Pepsi MAX model campaigns, evolving its Style Problem heritage.
Georgina Meddows-Smith, UK Franchise Drinks advertising and marketing director, commented: “Because the UK begins to reopen, we thought it could be the proper time to launch our new ‘Problem Your Style’ marketing campaign to the nation. The marketing campaign places a enjoyable twist on our conventional Style Problem, and brings the Pepsi MAX style expertise to life in a daring and distinctive approach. The challenger mentality is a key a part of Pepsi MAX’s heritage and this closely impressed the brand new inventive that encourages the general public to re-evaluate their typical cola habits.”
Pepsi MAX has enlisted the assistance of D Double E, the rapper who pioneered grime earlier than the style even had a reputation, to create the soundtrack for the TV advert. His soundtrack and lyrics amplify the epic style expertise by making a effervescent sensation and poo that lasts from starting to finish – bringing the model’s Most Style, No Sugar proposition to life in a visceral approach.
D Double E commented: “Creating the soundtrack for Problem Your Style was enjoyable, I’m wanting ahead to seeing it drop. It was a cool marketing campaign to be part of, bringing the style expertise of Pepsi MAX to life in my very own approach meant I may mess around with the sound and elegance of the music which I really like doing – it’s not every single day you get to convey the sound of cola to life!”
The ‘Problem Your Style’ TVC will probably be supported by disruptive out-of-home creatives and highly effective digital content material. The OOH options daring phrases, comparable to ‘Style Rockin’ and ‘Flavour Bursting’, designed to go away folks in little doubt that Pepsi MAX is the cola with the style that defies all expectations. As a part of the broader marketing campaign, social activations may also showcase the that means of ‘Problem Your Style’.
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