OnlyFans, a web-based platform the place grownup movie actors, influencers and celebrities share video clips, photographs and messages instantly with subscribers for a month-to-month payment, is reportedly looking for new funding at a valuation above $1bn.
In response to Bloomberg, the British startup is working with an adviser who might help it widen its pool of traders and take help from them to grow to be a extra mainstream media platform, shifting away from its popularity as a spot to search out pornography within the course of.
The web site additionally needs to develop its superstar base from grownup movie stars to incorporate a broad vary of celebrities and athletes who join with their followers utilizing the platform.
Among the many hottest stars already on the platform are skilled boxer Floyd Mayweather, English rugby participant Chris Robshaw, rapper Cardi B and the actor Bella Thorne. In actual fact, Thorne, who has an estimated internet value of between $5m and $12m, claimed to have made $2m inside days of becoming a member of the positioning in August 2020.
The recognition of the web site notably exploded in the course of the coronavirus lockdowns, taking its consumer base from 20 million earlier than the pandemic to over 120 million, reported the Monetary Instances.
“As soon as the pandemic got here round and strip golf equipment began shutting, [OnlyFans] grew to become so oversaturated as a result of it was simply each single intercourse employee, or simply anybody generally, realising there was cash to be made,” content material creator Brooklyn Rose was quoted as saying by the Guardian.
Based by Tim Stokely in 2016, OnlyFan permits creators to promote their movies, messages and articles to followers at a subscription value wherever between $5 and $50 a month, with the platform taking a share of 20 per cent from the cost made.
With extra celebrities and athletes becoming a member of the platform, OnlyFans goals not solely to supply a glimpse into the private lives of the wealthy and well-known but additionally to draw new advertisers who would beforehand have been sceptical of its popularity for grownup content material.
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