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OAAA clarifies Impression Measurement Guidelines

by All News Admin
June 24, 2021
in Marketing & Advertising
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Christina Radigan, Out of Residence Promoting Affiliation of America’s chief advertising officer, clarifies why its new Impression Measurement Pointers have been developed and what the proposal means for the trade. Radigan writes that Geopath’s Imaginative and prescient Process Drive and the Media Rankings Council’s OOH committee are reviewing the proposal and can be making measurement suggestions.



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Tags: clarifiesGuidelinesImpressionMeasurementOAAA
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