A frequent accomplice to business titans like The Walt Disney Firm, Netflix, Hulu, Warner Media, Viacom, NBCUniversal and extra, Emmy Award-winning manufacturing firm and inventive company NuContext is celebrating its 15 12 months Anniversary in 2021.
Specializing within the conception, manufacturing, and post-production of promotional advertising campaigns and branded content material for movie and tv sequence, NuContext Founder & Govt Producer Angela Guice is extremely grateful when she appears to be like again at their work over the previous decade-and-a-half: “When you informed me in 2006 once we have been simply beginning out that we might be collaborating on campaigns for Fortune 500 manufacturers, producing music movies alongside main artists like Foo Fighters and Lizzo, and I might someday be directing Steven Spielberg, these are only a few of the various unforgettable moments that I might by no means have even imagined.”
NuContext’s work has earned quite a few accolades for his or her work on productions and inventive ideation for prime present launches, branded content material and 360 advertising campaigns, taking house awards from PromaxBDA, the Tellys, the Addys and extra. One main spotlight for the corporate was taking house the 2020 Emmy for Excellent Promo/Model Picture for Dreamworks’ She-Ra and the Princesses of Energy. “This was a really particular win for us as a female-owned enterprise with a dedication to empowering the subsequent technology of numerous and highly effective younger folks,” shares Guice.
That dedication to range, inclusion and empowerment is central to Guice’s philosophy because the proprietor of NuContext. In 2017, NuContext started internet hosting the “Girls On Prime” sequence of networking occasions for girls who work in leisure advertising, and has plans to renew now that COVID restrictions have lifted. “Once we began 15 years in the past, we have been one in all only a few female-led manufacturing firms,” notes Guice. “To see different feminine entrepreneurs now thriving, and extra ladies than ever in prime govt positions, it is clear that once we help one another there isn’t any restrict to what’s attainable.”
Earlier this yr in February 2021, NuContext and Guice launched the HBCU-to-Hollywood Scholarship + Internship Program. Impressed by Guice’s journey to legendary HBCU Southern College in Baton Rouge, Louisiana, to movie a brand new music video for Lizzo in 2019. It was Lizzo’s imaginative and prescient to have fun HBCU (Traditionally Black Faculties and Universities) marching band tradition and the enjoyment of homecoming. As soon as the NuContext crew and Director Alan Ferguson landed in Louisiana, it was clear that Southern College was a particular place stuffed with creativity with some very proficient college students. The brand new internship features a $5,000 scholarship to cowl journey, residing bills and persevering with training for a six to eight-week internship alternative in Hollywood with NuContext. Southern College faculty scholar Chaselynn Grant is the primary recipient of our NuContext HBCU to Hollywood program. Chaselynn will likely be becoming a member of NuContext in Hollywood this Summer season.
Guice can also be fast to focus on NuContext’s longstanding relationship with The Walt Disney Firm, who has been a consumer since she based the corporate in 2006. “We have been extremely honored that TWDC nominated NuContext as Numerous Provider of the 12 months for the 2018 Girls’s Enterprise Enterprise Nationwide Council (WBENC) West awards,” notes Guice. “We’re very grateful for his or her longstanding and steadfast help of a feminine owned enterprise and frequently being a frontrunner in our business for range and illustration in entrance and behind the digital camera.”
However Guice and NuContext haven’t been restricted to enjoying on the planet of movie and tv, producing music movies for Lizzo, Blink-182, and the Foo Fighters. NuContext has additionally produced campaigns for Taylor Swift, Miley Cyrus, Nelly, RZA, Huge Freedia, and Janelle Monáe.
“I’m actually humbled and without end grateful to have reached this milestone - having survived the ups and downs of our ever-evolving business, the Nice Recession, and now a worldwide pandemic. Being an entrepreneur is just not for the faint of coronary heart, however due to our NuContext group, our crew household and our all our superb purchasers that through the years turn into like household - that is actually the most effective job I’ll ever have,” concludes Guice. “Thanks to our group and purchasers — previous and current — for believing in NuContext and giving us the journey of our life. I’m trying ahead to the subsequent fifteen.”
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