OpenWrap customization and A/B testing reside with greater than 200 publishers globally
REDWOOD CITY, Calif. – PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital promoting, as we speak introduced main enhancements to its omnichannel header bidding wrapper, OpenWrap, bringing better flexibility and management to publishers. With refined customization capabilities, OpenWrap, a number one, Prebid-based wrapper resolution, now helps publishers seamlessly take a look at, analyze and optimize their wrapper setup, driving improved viewers addressability and better programmatic yield.
Greater than 200 publishers in over 30 markets worldwide use OpenWrap to extend yield and enhance omnichannel monetization of video and show stock throughout platforms, together with OTT/CTV, cellular app, and net. Prospects embrace The Boston Globe, Advanced Networks, Dictionary, Dwango, Italiaonline, New England Sports activities Community (NESN), 9GAG, and RP Digital.
Publishers utilizing OpenWrap have entry to the newest enhancements, which embrace easy-to-use, out-of-the-box A/B testing instruments aiming to optimize omnichannel header bidding efficiency primarily based on identification decision and efficacy, timeout charges, SSP efficiency throughout the wrapper, and client-side vs. server-side setups. The brand new A/B testing performance works throughout OpenWrap net, OpenWrap SDK, and OpenWrap OTT.
“We switched to PubMatic OpenWrap for a Prebid-based resolution that supplied know-how innovation and a excessive degree of service,” mentioned Alex Mason, Senior Director, Yield & Programmatic Operations at Advanced Networks. “We’ve got been impressed with strong instruments, testing capabilities, and customizations which have given us better management over our yield optimization and monetization technique.”
Advanced Networks, a contemporary leisure firm, champions the folks, manufacturers, and new tendencies you have to know now and can obsess over subsequent. From popular culture and magnificence (Advanced), and meals leisure (First We Feast), to music discovery (Pigeons & Planes), and sneaker information (Sole Collector), in accordance with Advanced Networks their manufacturers generate over 863 million video views a month (primarily based on rolling 12-month common) and have a mixed social following of greater than 110 million followers/subscribers.
This announcement follows new capabilities just lately launched to allow OpenWrap publishers to activate and handle over a dozen curated identification suppliers — driving the dimensions wanted by consumers to maximise their addressable audiences. Collectively, these revolutionary customized administration instruments and efficiency optimization reporting allow prospects to experiment with their identification decision methods and conduct refined evaluation to drive superior enterprise outcomes.
“With digital promoting corporations producing all kinds of latest replacements for cookie-based and IDFA-based concentrating on, the necessity to take a look at and clear up for identification decision is bigger than ever,” mentioned Priti Powell, Senior Director of Enterprise Growth and Technique at PubMatic. “We’re taking that Prebid-based, versatile and customizable method to the entire wrapper setup. Publishers seeking to enhance monetization cite managing time-out price and adapter efficiency as prime priorities. OpenWrap now supplies a unified resolution to check, analyze, and optimize essential features of a writer’s wrapper.”
About PubMatic
PubMatic (Nasdaq: PUBM) delivers superior income to publishers by being an SSP of alternative for businesses and advertisers. PubMatic’s cloud infrastructure platform for digital promoting empowers app builders and publishers to extend monetization whereas enabling media consumers to drive return on funding by reaching and interesting their goal audiences in brand-safe, premium environments throughout advert codecs and units. Since 2006, PubMatic has been increasing its owned and operated world infrastructure and continues to domesticate programmatic innovation. Headquartered in Redwood Metropolis, California, PubMatic operates 14 workplaces and eight information facilities worldwide.
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