MLB is using social media to attract a younger audience

Barbara McHugh, MLB’s senior vp of promoting, talks on this podcast about attracting a youthful viewers by way of social media. McHugh discusses why the league ran a “Main Fest” program on Twitch for opening day, enabling gamers to create behind-the-scenes social content material, using “Dwell Content material Creators” at video games and interesting followers by way of its “MLB Originals” on YouTube.



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