McDonald’s Canda’s feel-good marketing campaign is a memorable musical ode to “fry thieves” in all places
McDonald’s Canada broadcasts the launch of its new Steal My Fries advert marketing campaign, designed to encourage Canadians to recapture the enjoyment of sharing their favorite McDonald’s meals now that family and friends can collect collectively once more. The model’s feel-good marketing campaign is a memorable musical ode to “fry thieves” in all places. You recognize those – siblings, family and friends who as an alternative of ordering their very own fries select to steal yours as an alternative.
Current knowledge from Eating places Canada exhibits almost three-quarters of Canadians (74 per cent) stated they missed going out to eating places most through the pandemic, and most (89 per cent) are wanting ahead to eating along with mates and households once more.
“At McDonald’s, we serve scrumptious meals in addition to feel-good moments,” stated Alyssa Buetikofer, Chief Advertising Officer at McDonald’s Canada. “Steal My Fries is a playful, inventive marketing campaign that celebrates the enjoyment of sharing a meal once more. We hope it evokes Canadians to reconnect over a few of the model’s World Well-known Fries – whether or not you plan on sharing, or casually stealing a couple of from those you’re keen on!”
The enjoyment of connecting over a meal is precisely the impetus behind Steal My Fries. The model seems ahead to inspiring extra easy moments of happiness, serving to Canadians reunite with mates and households to create new recollections over stealable McDonald’s fries.
Native McDonald’s franchisees are additionally noticing extra Canadians reconnecting over meals. “Over the previous few weeks, we’ve been so completely happy to see increasingly company and their households or mates returning to our eating places to benefit from the nice style of McDonald’s collectively,” stated Joe Guzzo, Richmond BC.
The absolutely built-in Steal My Fries marketing campaign consists of 15- and 30- second TV adverts, on-line video and social media created by Cossette.
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