McCann Canada is touting Nesquik’s new powders and syrups which can be free from synthetic substances with a marketing campaign centered on “betweenagers” — these too younger to be youngsters and too outdated to be thought-about as kids. The push, operating throughout TV, digital and social, contains an “It is All within the Making” tagline.
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McCann says "betweenagers" can still enjoy Nesquik
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