Magnum and LOLA MullenLowe commissions famend artist, Roberto Ferri, to grasp one of many world’s biggest love tales and provides them the pleasure they by no means had
One of the crucial legendary love tales by no means occurred. Ice cream model Magnum has reimagined historical past by commissioning an authentic paintings impressed by Dante Alighieri and his muse Beatrice.
For Worldwide Kissing Day, 6 July, and the 700th anniversary of Dante’s loss of life, Magnum requested the famend Italian artist Roberto Ferri—dubbed the fashionable Caravaggio and portrait painter of Pope Francis—to grasp the love story between the poet and Beatrice.
Beatrice was the topic of Dante’s textual content Vita Nuova and a personality in his masterpiece The Divine Comedy. Students imagine she relies on an actual lady whom Dante beloved, regardless of them each marrying completely different folks and having met only some occasions.
Ferri’s portray for Magnum depicts the kiss that Dante and Beatrice by no means had. The model unveiled the paintings on 5 July on the Dante Alighieri Society headquarters in Palazzo Firenze in Rome.
“The Kiss of Dante and Beatrice” might be exhibited at Palazzo Firenze till 11 July and could be seen digitally as nicely.
Magnum has additionally launched an evocative movie about Dante’s ardour for Beatrice and the inspiration behind the portray.
LOLA MullenLowe created the marketing campaign for Magnum Italy to specific the model’s devotion to pleasure and artwork.
Source link
