MAA Ad of the Week: Vayner’s couch potatoes for Pepsi

Uncommon to characteristic a primary time advert viewing on this spot however Vayner Media’s hymn to sofa potatoes that includes ‘Billions’ actor David Costabile is greater than noteworthy: an unhinged soccer freak telling his (considerably obese) household not to return out right into a world tiptoeing out of pandemic restrictions if it means lacking the chance to to look at hours of NFL on the field. Scoffing Pepsi and quick meals.

Broadcasters’ sports activities adverts fall over themselves to depict the obsession as healthful, a manner of “sharing” experiences, which is what we’re all speculated to do lately.

As compared, that is hearteningly (or perhaps heartlessly) actual.

MAA inventive scale: 8.