Fortunate Generals has gained the Virgin Atlantic artistic account, in years again one of many prize assignments for any UK artistic company. Fortunate Generals reportedly pitched towards Mom and Unusual in a excessive degree pitch.
Virgin’s chief digital and advertising officer Siobhan Fitzpatrick says: “With all eyes on aviation and when journey means greater than ever, there is no such thing as a higher time to spend money on the Virgin Atlantic model, showcasing our brilliantly completely different expertise to prospects.
“We’re delighted to be partnering with Fortunate Generals, and excited by each the artistic and the strategic energy of their staff, together with a shared set of values. ?We sit up for working collectively to develop a permanent model platform and inventive concept for Virgin Atlantic that’s rooted in objective to assist us obtain our imaginative and prescient of changing into essentially the most cherished journey firm.”
Fortunate Common Helen Calcraft says: “Virgin Atlantic is a very iconic model and dream win for any company. We’ve cherished each second of working with the advertising staff on this course of, and have been impressed by their imaginative and prescient, ardour, readability and spirit. That is the daybreak of a brand new period for the model, and we’re thrilled that we’re going to be a part of it.”
Let’s hope it does transform such a possibility. Virgin Atlantic’s future appeared to hold within the steadiness within the first wave of the pandemic and the air journey market and its key path to the US remains to be removed from again to regular.
However the win caps a very good week for Fortunate Generals which has additionally gained Ovo Vitality.
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