Lipton Iced Tea helps Individuals take a second, irrespective of how small, to cease chuggin’ and begin sippin’ with the launch of Lipton Sunshine Swimming pools
This summer time, Lipton Iced Tea helps Individuals take a second, irrespective of how small, to cease chuggin’ and begin sippin’ with the launch of Lipton Sunshine Swimming pools. Beginning on Nationwide Iced Tea Day and persevering with every day main as much as the beginning of summer time, 20 June, the model is giving individuals throughout the nation the possibility to win an inflatable, adult-sized Lipton Sunshine Pool created in partnership with PoolCandy.
Inflatable swimming pools have change into the must-have merchandise of summer time – promoting out at main retailers and going for lots of of {dollars} on resale markets final summer time. So, simply in time for Summer season 2021, Lipton is introducing Lipton Sunshine Swimming pools, a welcome announcement as individuals throughout the nation as soon as once more sit up for a refreshing dip from the consolation of dwelling.
For an opportunity to win their very own pool, followers are invited to share a photograph or video of how they get pleasure from their time after they take a second to cease chuggin’ and begin sippin’ and tag @LiptonUSA on Instagram or @Lipton on Twitter utilizing #SippinWithLipton #Sweepstakes.
“There isn’t a higher approach to recharge than to spend time with those that make you smile – your family and friends,” stated Katrina McDonald, Senior Advertising and marketing Director, Pepsi Lipton Partnership. “That’s the reason this summer time, irrespective of how busy life can generally be, Lipton is giving Individuals a purpose to cease chuggin’ and begin sippin’ in a refreshing and enjoyable approach – hanging together with your favorite individuals, cooling off and making reminiscences in a Lipton Sunshine Pool.”
The nationwide giveaway and pool pop-ups all kick-off Lipton model’s newest marketing campaign – Cease Chuggin’ Begin Sippin.’ The brand new marketing campaign celebrates the refreshed and reinvigorated yellow circle insignia, which builds on Lipton model’s 130-year historical past of evoking a sense of togetherness by slowing down and spending time collectively, positioning the model as an enlivened and modern-day image for actively taking a second for high quality connections.
That’s why Lipton is inviting followers to take a step off the hamster wheel of life and take a second to do what issues most, creating time effectively spent with others. Cease Chuggin’ Begin Sippin’ launched on the nation’s greatest night time, the CMT Music Awards. Lipton additionally partnered with the CMT Music Awards to have fun the launch by bringing viewers a particular efficiency and post-show entry to considered one of nation music’s greatest stars.
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