T-Ache stars as “Cousin T” in Lipton Iced Tea’s digital content material sequence encouraging viewers to reclaim their time with family members
To indicate simply how candy life could be after we take time for those we love, Lipton Iced Tea is teaming up with multi-award successful hitmaker T-Ache to star in a digital content material sequence referred to as “Have Some Tea with Cousin T” because the titular character. As an added bonus, the model can be launching a sweepstake by which one grand prize winner will obtain an final cookout with Cousin T aka T-Ache himself.
“Regardless of how busy I get, I understand how priceless these moments of high quality, uninterrupted time with shut family and friends are. We will all use the reminder to cease and join, and I’m excited to be doing that with Lipton Iced Tea as everybody’s soon-to-be-favourite enjoyable cousin, Cousin T, bringing the laughs with each sip of iced tea,” stated Grammy-Award Winner T-Ache.
Playfully impressed by ’90s live-audience sitcom codecs, the mini-episodic sequence follows Cousin T as he brings the tea and the laughs to his household whereas showcasing his totally different “personali-teas” alongside scrumptious Lipton Iced Tea choices:
Cousin T may also present the household how a number of the tastiest summertime meals go finest with their favorite Lipton Iced Teas together with BBQ ribs with Georgia Peach Tea.
“For 130 years, Lipton Tea has been on the centre of shared household moments, connecting us over our favorite meals. In the present day, with extra scrumptious, iced tea choices than ever earlier than, we’re right here to provide customers extra methods to remain refreshed and make each meal higher with Lipton this summer time. As a household man himself, T-Ache is the proper individual to point out how teatime has developed by bringing these enjoyable, household adventures to life,” stated Chauncey Hamlett, Vice President and Chief Advertising Officer for PepsiCo Drinks North America (South Division).
Lipton Iced Tea can be making the digital sequence a actuality for one fortunate fan, giving customers a shot at their very own high quality time with Cousin T. One grand prize winner will kick it with newly self-proclaimed Grill Grasp, T-Ache, on the final cookout for a one-of-a-kind expertise catered by a neighborhood Black-owned restaurant. The primary prize winner will obtain a customized BBQ grill with all of the grilling equipment, and a 12 months’s provide of refreshing Lipton Iced Tea.
In partnership with Pepsi Stronger Collectively, PepsiCo’s sequence of tailor-made group grassroots-based programmes, Lipton and T-Ache will award six native eating places with a US$5K/£3.6K grant donation every, US$30K/£21.7K in complete, for restoration and help following final 12 months’s hardships confronted by the foodservice group.
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