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How to help spokespeople "handle tough questions"

by All News Admin
June 2, 2021
in Marketing & Advertising
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Communications executives are clever to foster media spokespersons who “can nail the messaging, deal with powerful questions and make enterprise or technical language accessible,” Crenshaw Communications’ Bindi Saikia writes. To assist leaders have profitable media interviews, PR professionals also needs to turn out to be conversant in the reporter and outlet, evaluation previous interviews and anticipate potential questions.



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